Welcome to See King Alpha's Wall Street breakfast, where we cover the top news for investors every morning.

Good morning. Today is Tuesday, July 16th. I'm Julie Morgan. When you open the Amazon app today it's so polite it says

happy Prime Day in other words let the spending begin. Donald Trump has a

running mate and one stock likes his pick.

And Starboard basically tells match that it needs to make tender more attractive.

Amazon's prime day event, which has already started. attractive. Adobe expects the first day to drive 7.1 billion dollars in online sales up 11.3% from a year ago.

The second day is forecast to drive 6.9 billion dollars online up 9.2% year over year.

The total forecast is for online spending to increase 10.5% year over year to 14 billion dollars to set a new prime day record.

Notably the strong spending is expected to be driven by steeper discounts this year

which could range as high as 22%.

Adobe expects electronics to have the biggest discounts at 22%

versus a discounting level last year of 14%.

Significant discounts are also anticipated with apparel 20% versus 12% last year.

Home and furniture, 17% versus 9%.

Toys 15 versus 12 percent,

televisions 14 percent versus 5,

and sporting goods 11 percent versus 6 percent.

The shopping holiday is also anticipated to generate strong back to school

spending online this year due in part to the slightly later date on the

calendar for Amazon Prime Day.

Amazon's level of discounting could have an impact on numerous companies in the retail sector,

including Mattel, Hasbro, Best Buy, Gap, Macy's, Dick Sporting Goods, and Target.

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