Today, we go in-depth on the four main steps to optimizing your new or existing Amazon listing so that you can crush your competition.

Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted, and un-rehearsed conversation about serious strategies for serious sellers of any level in the e-commerce world.

On today's episode, this is going to be kind of like a mini workshop about optimizing your Amazon listings, right? You could have the perfect product.

You could have done the best keyword research and found amazing keywords that you want to use for your product.

But if you do not have an optimized listing, then all of those things are kind of for not,

all right? This is the third in the series. Make sure to go back to helium10.com forward slash

podcasts. If you want to go back and see those other two mini workshops that we did on other episodes of the podcast

that were about product research and keyword research. In addition, this is kind of like

a shortened version of a two-hour one that I did, a workshop that I did on the Helium 10 website.

You can actually see this at h10 listings.com, h10 listings.com. It goes a little bit more in depth. Now, what we're

going to be doing today is we're going to do a really brief review about making sure that you have

the right keywords. And then we're going to show you how you can optimize your listing. All right.

So let's go ahead and get started. Now, the first step in optimizing your listening

is finding the keywords that can convert. Now, what we're going to be doing is we're going to be

going on the premise that we already had this existing product, the hemp cream product, right?

This is an actual product. It's one of my friends' brands that he allows me to kind of do test on.

So we're going to be operating under the premise that we've got this listing and we kind of want

to re-optimize it to make sure that we're using the best keywords and that it's ready,

you know, to increase our sales. This same strategy, though, works if you do not have an existing

listing and you are brand new on Amazon or have a brand new product and you've done your keyword research, you've done your product research, and now you want to get your listing together.

It goes both ways.

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