Amazon Seller’s $19 Million Nightmare | Debi Slaver

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 3 February 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Lunch With Norm, Norm Farrar sits down with Deb Slaver to tackle one of the most critical challenges for Amazon sellers: avoiding costly compliance mistakes. Deb shares her insights on sourcing authentic products, navigating intellectual property (IP) pitfalls, and the steps every seller must take to protect their account from suspensions. They discuss real-world horror stories of counterfeit allegations, IP disputes, and packaging errors—and how these common missteps can bankrupt a business. Packed with actionable advice, this episode is a must-watch for anyone serious about staying compliant and thriving on Amazon. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors! ________________________________________________________ This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%. 🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨 It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ Timestamps 00:00 The Costly Mistake: A Copyright Catastrophe 00:30 Navigating Amazon's Minefield: Policies and Compliance 01:05 Introducing Our Expert Guest: Deb Slaver 01:41 Sponsor Spotlight: Tracefuse 02:46 Deb Slaver Joins the Conversation 03:56 Ensuring Product Authenticity on Amazon 09:01 Handling Amazon Notifications and Compliance 18:01 Best Practices for Packaging and Record Keeping 25:56 TrueOps Reimbursement Benefits 26:33 Effective Complaint Handling Strategies 27:37 Addressing Customer Complaints 31:08 Understanding IP Protection 32:32 Importance of Patents and Trademarks 35:46 Challenges with IP and Amazon 44:53 Handling IP Complaints 46:58 Final Thoughts and Contact Information ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ THANK YOU TO OUR SPONSORS 🎉 TrueOps - https://app.trueops.com/sign-up?via=norm Tracefuse - https://tracefuse.ai/lunchwithnorm-newsletter/ AZ Rank - http://www.azrank.com/ Walmart Marketplace - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy StartUp Club - https://www.startup.club HONU Worldwide - https://www.honuworldwide.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Transcript

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0:00.0	It was a copyright on a wide variety of the bracelets that actually bankrupt a $19 million
0:07.0	dollar Amazon company.
0:09.0	All because of a stupid copyright they didn't check.
0:13.0	There are brands and there are people out there who are reporting people just to get them shut down.
0:19.0	How can you prevent that from happening? The most important thing is anytime you get a notification from Amazon,
0:25.6	take it seriously, because they are the people who can turn off and on the lights.
0:30.6	Selling on Amazon is more than just listing products.
0:33.6	It's a mind-filled of policies, authenticity checks, and compliance traps.
0:38.3	One misstep and you could lose trust, face penalties, and even risk your entire account.
0:43.3	In this episode, we're breaking down how to protect your business from avoiding authenticity complaints
0:49.3	to staying ahead of regulations and policy violations.
0:53.3	So let's get into these strategies that
0:55.5	every seller needs to know.
1:01.1	Our guest has a career spanning more than two decades. She's worn multiple hats in the field of marketing and
1:12.1	sales. She's currently serving as the director of sales and marketing, and I hope I say this
1:17.8	right, it's spec tech or SPC tech. She has a keen business acumen that allows her to process
1:26.0	procedures, budgets, and business plans quickly
1:29.1	to become profitable and efficient. Boy, do I got to talk to her. We're talking about Deb Slaver.
1:36.6	So before we get to Deb, we have a quick word from our sponsor. Tired of negative reviews
1:42.3	dragging down your star rating in sales? Tracefuse has your
1:46.6	back. Tracefuse specializes in removing non-compliant Amazon reviews the right way. I'm talking 100%
1:54.9	compliant with Amazon Terms of Service. And with over 11,000 reviews removed for 400 plus brands, they know what it
	...

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