This is an I-Heart podcast.

A friend was kind enough to send me the,

the commercial that George P. Bush ran that was the ZoomZoom. I called it the Zoom Zoom.

I called it the Zoom Zoom ad.

And it's the one where he's on the four-wheeler.

And I think to myself,

as much ridiculed as we made of that awful ad,

seemingly reasonable people had to go into a room to test that ad all right guys here's the final creative on this what do y'all think

and reasonable people had to say that's the one yep the four-wheeler

riding across the ridge that that's the one that says he'll be a great attorney general

let's a second wait a say all right y'all asked us to review this thing 10 times before we got here and make our notes i have a note

i guess i'm only one he's not wearing sunglasses were he to wear sunglasses

while riding on the four-wheeler on the ridge, that would make the spot.

Okay, guys, what are you?

You know what?

He's not wrong.

He's not wrong.

I don't want to go back into the field and shoot this thing, but if you guys are determined,

I agree, and look, if we're going to have to go back in the field and shoot this thing, but if you guys are determined, I agree.

And look, if we're going to have to go back in the field and shoot this shot, I understand

you got, you know, you got drones, you get all that, and we're adding to the production

cost, and we really want to put that money into airing the spot instead of making the spot.

...