This is the sun.

Hello today October the 18th is World Menopause Day and we are marking it with Menopause the change is here.

Today is the start of our special week dedicated to the Menopause.

The hot flushes, heavy bleeding and low libido that were once to boo

are now openly discussed by celebrities.

I had no idea what it was because I think there was so much shame around it. It was a sign that you dried up, you were kind of passed your cell by day.

Those going through the menopause finally have on offer a plethora of ways to manage and cope with their experiences and symptoms.

We at Goop wanted to create the Madam Overy Protocol because there aren't a lot of products being made

for us to really help us through this phase.

So is the explosion in the market for menopausal products actually helping women?

Or are they being left to navigate a wild west of pills, apps and supplements whilst undergoing

the most significant biological change of their lives? From the Guardian, I'm Madeline Finley and this is Science Weekly.

Linda Gedes is the Guardian's science correspondent and she recently wrote a piece

about what she called the Menopause Gold Rush.

I think it's fairly safe to say that it's a massive industry globally.

So it's reckoned to be a 450 billion dollar industry.

Obviously, half the world's population are women and they're all

eventually going to experience menopause as long as they live that long. So by 2025 it's estimated that about a billion women around the world will either be

menopausal or post menopausal. So you know there's this huge untapped market for products and treatments to help women ease them through

this period of their lives.

Give us a sense of some of the options that are available for women today.

There's a vast array of different products and services available

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