Hello, everyone. You're listening to Cat and Cloud Coffee podcast.

This is Chris Baca sitting across the room from Jared Truby.

There's just no way around it. So really, we've got to find our own niche.

And it's about niching at this point.

Nitch down.

Do you think that...

Nitch more.

Yeah.

Yep.

I wonder if there's going to be an incorporation of some of those streets.

Or like, it maybe is about niching, but it's also maybe about not.

I mean, we've seen the third wave market open up to a lot more things. You know, when I was working at Ritual and it was like 2006 and 2007, if you had like a blender in your store, you were like a fucking nerd.

That's true.

You know, it's like, dude, yeah, we're hardcore, we don't have a blender, we don't have serps, we don't have food, we don't have this, we don't have that.

That's not really the case anymore. No, and nor should it be. You know, companies are starting, hardcore coffee companies are starting to introduce different

drinks and expand their beverage menus and, you know, you'll see some different syrups,

maybe they're homemade, you'll see a blender or two maybe, you know, and none of those things

are detracting from quality. in fact i guess the argument would be

that they're adding to quality because you're doing it in-house and you're making them better and

you're using you know care in your ingredients usage it's a funny world out there man

ian levin once said specially coffee's dead he did yeah but he didn't mean it in such a way he just

meant it in like it's still hot fire,

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