Allison Ellsworth Sold Poppi for $2 Billion. Here's What Happened Next.

Money Rehab with Nicole Lapin

Money News Network

Self-improvement, Business, Education

4.6 • 1.7K Ratings

🗓️ 18 May 2026

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Allison Ellsworth built Poppi from a homemade prebiotic soda to a $2 billion brand acquired by Pepsi… but you already know that. Today, Allison talks about what happens afterward, and how to follow-up a successful first act. Allison opens up about the unexpected grief of letting go of a company that was her identity, and the pressure of building a new company after a successful exit. She also digs into advice for anyone who has a different money mindset than their spouse, and how to find common ground. Plus, Allison shares how she’s talking to her three young kids about money and work— and why her kids waving her off with "Have fun, Mom" is her greatest parenting win. Check out Nicole's financial literacy course The Money School Find a Financial Advisor or Financial Coach from Nicole's company Private Wealth Collective Watch video clips from the pod on Money Rehab's Instagram and Nicole Lapin's Instagram Keep up with Allison on Instagram and TikTok Here's what Nicole covers with Allison: 00:00 Are You Ready for Some Money Rehab? 01:10 When the Wire Hit 03:20 What People Get Wrong About "Billionaire" Headlines 04:15 The $50K Investment That Went Bankrupt Overnight 05:50 What Skills Transfer From Running a Company to Managing Wealth (And What Don't) 07:30 Running Your Personal Finances Like a Business 09:00 The Grief Nobody Warns Founders About 11:05 Separating Your Identity From Your Company 13:00 Founder-Led Content and What's Coming Next in Brand Building 15:20 Building the Second Company Differently 17:40 Self-Funding vs. Taking on Investors 19:30 The Emotional Payoff of Returning Money to Early Investors 21:45 Making 44 People Millionaires 22:00 Lessons From Being a Shark on Shark Tank 23:30 Female Founders, Mom Guilt, and "Spreadsheets in the Bedsheets" 26:40 Opposite Money Mindsets in a Marriage 31:30 Why Allison Has No “Fear Gene” 33:30 Raising Kids With Money Values 36:55 How to Talk to Your Kids About Work Without Losing Them 39:00 Buying Back Time 41:00 Secure the Bag 45:25 Allison Ellsworth's Tip You Can Take Straight to the Bank

Transcript

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0:00.0	Pop quiz. Do you know when Bitcoin was invented? In 2008. That's right, it's late Gen Z and grew up with an iPhone.
0:06.6	It was not easy to get Bitcoin in the early days, unless you mind it yourself.
0:10.4	It took a few years before the first exchanges even launched. If people had heard of it at all,
0:15.1	most had no idea how to buy Bitcoin. Thankfully, nowadays, the process is much easier.
0:20.4	When you buy Bitcoin on Cash app, they hold
0:22.9	real Bitcoin for you, one to one, and you can withdraw it anytime. No extra steps, no restrictions,
0:29.3	just access and control when you need it. For a limited time, new customers can get $10 added to
0:35.1	their balance. Just use Code Cash App 10 when you sign up, and don't forget
0:39.3	this part. Send at least $5 to a friend in the first two weeks. Terms apply. Cash app is a financial
0:46.1	services platform, not a bank. Banking services provided by Cash App's bank partners. Bitcoin
0:50.6	services provided by Block Inc. brand. For additional information, see the Bitcoin
0:54.3	disclosures at cash.com slash legal slash podcast. This little kindergartner ran up to me. She
0:59.9	hugged my leg. She's like, hi, Mommy, Poppy. Are you a billionaire? Alison Ellsworth founded Poppy,
1:05.3	grew a cult following around the brand and then sold it to Pepsi for about $2 billion.
1:12.6	But you know all that. Today, she talks about parts of this story that you don't know.
1:15.6	She really opens up about the emotional side of ending a chapter of your career.
1:19.6	There's also a lot of loss that I think a lot of founders don't talk about.
1:23.6	Advice for partners who have polar opposite money mindsets.
1:26.6	He won't buy things if I buy things because he feels like he has to hold back because
1:32.0	I'm spending.
1:33.2	Well, then that creates resentment.
1:35.1	And how to talk to your kids not just about money, but about work.
	...

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