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I fully agree. I mean Bob.

I fully agree.

I mean, we say all the time.

It's like a little, it's like a quote that we have internally as a team.

And it's this idea that's standing out

isn't a matter of taste, it's a matter of survival.

I mean, you have to do something

to separate yourself from the pack.

And I think so people are so afraid of pissing off just you know a

sect of their industry or losing one client that they watered down everything

they do and then everything is

is uninteresting and it's been it's been put through the winger of so many you know eyes

...