Hello, welcome back to Franklin Covey's on leadership podcast series.

My name is Scott Miller and I serve as your host and interviewer each week.

Our podcast is the world's largest weekly leadership podcast for each week.

We do our best to bring you an innovative mind, a futurist, someone who is progressive

on a variety of topics, including culture, leadership development, building a high-trust

organization, time management, productivity, as well as business development, building

brands and marketing and as the former chief marketing officer for the Franklin Covey

company.

Now, the host and advisor to the firm of this podcast, I am delighted today to invite

Alan Deb, who is the author of Amazon's number one book on global marketing for five consecutive

years.

Alan Deb is the author of the one page marketing plan.

Get new customers, make more money and stand out from the crowd, joining us today from

Australia.

Alan Deb, welcome to on leadership.

Hey, Scott, pleasure to be on.

Man, it's such an honor to have you here, Alan.

You know, I wrote a book about marketing and my book has done okay compared to yours.

You are kicking me to the curb, which why I was so excited to have you on today.

Your book is such a practical guide for whether you are a solar-prenuer, entrepreneur and

a small or mid-sized company and quite frankly, it should haunt some CMOs of large global

organizations.

...