This is the Gary V. Audio Experience.

Why do you think so much has changed for you in the last two years?

I think, for example, thank you.

I think it's a...it happens a lot and you know, obviously we both love sports and music and kind of...

There's always that project, that series, that ring, right?

You know, I think the NFT thing, I'd be lying if I didn't say, oh, I was at the right place in my career with all those micro winds underneath.

I think that I understood it and understood it even right now where it is right now in a way that comes very natural to me because of my background.

And I think it was just a lot of bricks and then the right macro trend.

So what I'm doing with NFTs, I did with e-commerce in 96, I did with email in 97, I did with Google AdWords in 2000, I did with YouTube in 06 and Twitter in 07.

And I've been doing it all, and that's how it's all built.

And I think the NFT thing is so hard to wrap your head around.

It's more like internet 96 than social media 05.

That it was just the right place at the right time and I executed.

While everybody was still debating, is this even a thing, I went out and put V friends at the forefront, was an investor in the right projects.

And also, if you really look under the hood, at the same time, while this all happened in this 24 months, VaynerX, VaynerMedia, all this stuff really took the next step.

And so 99.9% of people see me on social, but the point one that really pay attention, and you know who that was kind of casual.

There's a level of like, oh wait a minute, that's like a billion dollar company too.

There's 2,000 employees, they have 300 people in Asia, and I'm the operator.

And so I think people have their moment when things shift a little bit, and I definitely sense it.

And the thing is, is in this new kind of space that we're in, you could say something a week before it happens.

And people will think of you as some prognosticator.

Maybe you were ahead of the game.

...