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The Rich Somers Report

All In or Nothing: Building a $200M/yr Wellness Brand from Scratch | Durana Elmi & Shahab Elmi (Cymbiotika) E346

The Rich Somers Report

Rich Somers

Business, Entrepreneurship, Investing

5910 Ratings

🗓️ 15 May 2025

⏱️ 62 minutes

🧾️ Download transcript

Summary

Can you really bootstrap a health brand from your garage to $200M+ in revenue—with zero outside capital? In this episode of The Rich Somers Report, Rich sits down with Durana and Shahab Elmi, the powerhouse husband-and-wife duo behind Cymbiotika, to break down how they built one of the most successful supplement companies in the U.S. by going all in, hiring A-players, and refusing to compromise on quality. Rich and the founders discuss: Why “no plan B” is the only strategy for bootstrapped en...

Transcript

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0:00.0

There's no plan B. So fully committed means you're willing to double down on everything,

0:05.4

on marketing, on personnel. And if it doesn't happen, you have nothing. And I know it sounds like

0:11.6

a really irresponsible way to run your company. But if you want to scale rapidly and compete

0:16.9

with the big folks out there, there's only two ways to do it. You got to go to funded, which we've done in other companies, or if you're bootstrapped like we were, you've got to be

0:25.1

ready to put your own money in and everything you've got. And if you believe in it, you will do

0:29.3

it. And if you don't believe in it, you fully committed, and you believe in this mission that you're on,

0:40.0

then you should be prepared to put it all in.

0:41.8

And if you don't believe in,

0:42.7

you should be doing something else anyways.

0:44.9

Welcome to the Rich Strummers Report,

0:46.5

where we talk real estate, business,

0:48.2

and wealth building,

0:49.1

all while keeping it real.

0:50.4

No fluff, no BS.

0:52.1

I hope that you enjoy the show.

1:04.5

All right, guys, welcome to another episode of The Report today. I got a couple individuals that are doing big things in the health and wellness space. They are the co-founders of

1:09.6

Symbiotica. I got Shahab and Duran and Elmi. Guys,

1:12.7

welcome to the show. Thank you, Rich. Pleasure to be on. Appreciate you guys coming on.

1:17.0

And to jump into it, we're just talking about 10x health. I got to be honest, my girlfriend I just

1:21.6

started working with 10x health. We took the gene break test, which was pretty cool. And it told us, like, you know,

1:28.3

the breaks in your genes. And it tells you if you got it from one parent or if you got it from

1:33.4

two parents. And then it will tell you what supplements you should be taking in order to

...

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