Alexis Russell - Breaking Tradition: Redefining What Jewelry Can Be

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 23 November 2024

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s episode of The Story of a Brand, I interview Alexis Russell, an incredible designer whose jewelry celebrates individuality, imperfection, and deeply personal stories.

As Founder and Designer of Alexis Russell Jewelry, Alexis shares her journey from foster care to entrepreneurship, crafting a life and brand built on resilience and creativity. Her designs challenge traditional norms in the jewelry industry, empowering her customers to embrace their authenticity.

Here are some highlights from our conversation:

* Transforming Imperfection: How Alexis turned unconventional stones into meaningful and beautiful treasures.

* The Power of Belief: A store owner’s faith in her work became a defining moment in Alexis’ early career.

* From Foster Care to Founder: Alexis’ inspiring journey of resilience and creating a life she’s proud of.

* Customer-Led Innovation: The development of the AR Design Studio, allowing customers to design their dream pieces.

* A Place for Belonging: Building a brand that values authenticity, inclusivity, and individuality over tradition.

Join us in listening to this inspiring episode as Alexis shares how she’s redefining the jewelry industry, one unique piece at a time. 🎧

For more on Alexis Russell, visit: https://www.alexisrussell.com/

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

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SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Show Podcast. Start today! Visit the link above.

Transcript

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0:00.0	In today's episode of the story of a brand, I interview Alexis Russell, an incredible designer
0:06.0	whose jewelry celebrates individuality, imperfection, and deeply personal stories.
0:12.7	Alexis shares her journey from foster care to entrepreneurship, crafting a life and a brand
0:19.7	built on resilience and creativity.
0:22.7	Some of the topics we cover are how Alexis turned unconventional stones into meaningful and beautiful treasures.
0:30.5	We also talk about a store owner's faith in her work and how that became a defining moment in her early career.
0:38.7	We also talk about the development of the AR design studio,
0:42.7	which allows customers to design their dream pieces.
0:47.0	This is an inspiring story.
0:49.9	Alexa shares how she's redefining jewelry, one unique piece at a time.
0:55.4	I really think you're going to enjoy this.
0:57.8	So do me a favor.
0:59.6	Sit back.
1:00.8	Grab a cup of coffee.
1:02.6	And let's dive into this episode.
1:19.5	Hey. Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.
1:23.9	Like always, we have an amazing guest in brand that we're going to feature on today's show.
1:27.0	I think you're really going to love this founder story product. It meets all of our
1:28.7	requirements on the show, a product worth buying, and a brand worth supporting. But before we do,
1:35.5	Hi, I speak to hundreds of founders and CEOs of CPG brands each year, and they are facing
1:42.3	unprecedented challenges from changing consumer behavior, inflation,
1:47.9	electioneer anxiety, the cost of capital, and more. However, finding an experienced knowledgeable
	...

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