AF Drinks - A Bold Challenge to Alcohol Culture—One Drink at a Time

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 24 November 2024

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s episode of The Story of a Brand Show, I had the pleasure of chatting with Lisa King, the trailblazing founder behind AF Drinks.

Lisa’s journey is as inspiring as it is impactful—from launching Eat My Lunch, a social enterprise that addressed child poverty in New Zealand, to creating a globally recognized alcohol-free beverage brand. With a clear mission to normalize mindful drinking, Lisa is reshaping how we celebrate, socialize, and live healthier lives. Her story is a testament to the power of purpose-driven business.

Here are some highlights from our conversation:

* From Social Impact to Innovation: How Lisa transitioned from Eat My Lunch to leading the alcohol-free revolution with AF Drinks.

* The Power of Purpose: Creating businesses with missions that change lives and solve real-world problems.

* Challenging Alcohol Culture: Why Lisa is passionate about making alcohol-free living fun, aspirational, and inclusive.

* The Role of Afterglow: AF Drinks’ unique ingredient that replicates the warmth and ritual of alcohol.

* Lessons for Entrepreneurs: Insights on building mission-driven brands that blend profit and purpose.

Join us in listening to this inspiring episode as Lisa shares her journey of resilience, innovation, and transforming social norms—one drink at a time! 🎧

For more on AF Drinks, visit https://us.af-drinks.com/

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.

Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story

What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

Transcript

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0:00.0	In today's episode, I had the pleasure of chatting with Lisa King, the trailblazing founder of
0:06.1	AF drinks. Now Lisa's journey is an inspiring as it is impactful. From launching Eat My Lunch,
0:13.7	a social enterprise that addressed child poverty in New Zealand, to crafting a globally recognized
0:20.2	alcohol-free beverage brand.
0:23.7	With a clear mission to normalize mindful drinking, Lisa is reshaping how we celebrate, socialize,
0:30.7	and live healthier lives. This story is really a testament to the power of a purpose-driven business.
0:39.7	Some of the things we talk about are social impact and innovation, the power of purpose, challenging
0:45.6	alcohol culture, the role of her ingredients, and lessons for entrepreneurs, such as the
0:53.2	insights on building a mission-driven brand that blends
0:57.6	profit and purpose. I think you're going to enjoy listening to this inspiring episode as Lisa shares
1:04.7	her journey of resilience, innovation, and transforming social norms, one drink at a time.
1:13.0	So what are we waiting for?
1:14.6	Let's grab a cup of coffee.
1:16.2	Let's sit back and let's dive into this episode.
1:35.0	Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:40.2	Like always, we have an amazing guest and founder that we're going to feature on today's show.
1:47.0	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year. And they are facing unprecedented challenges from changing consumer behavior, inflation, electioneer anxiety, the cost of capital, and more.
1:57.0	However, finding an experienced knowledgeable advisor shouldn't be challenging.
2:02.7	And that's why I'm personally recommending that you reach out to Compass Rose Ventures,
2:08.2	whether you're looking for help positioning your brand and messaging,
2:11.9	diversifying your marketing portfolio, preparing for retail expansion,
2:16.8	or fine-tuning your existing retail strategy,
	...

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