Alexandra Watkins: Authors in Quarantine Getting Cocktails

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 15 April 2020

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most recently on The Marketing Book Podcast to discuss the 2nd edition of her book, Hello, My Name Is Awesome: How to Create Brand Names That Stick, naming expert, keynote speaker and bestselling author Alexandra Watkins joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her San Diego pool house, her backyard tiki bar, surfboard fence and some of the sadly hilarious mistakes companies make naming their products and services.

Transcript

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0:00.0	This is Alexander Watkins author of Hello my name is awesome how to create brand names at
0:07.1	Stick and you are listening to authors in quarantine getting cocktails Hello authors and
0:13.0	the quarantine,
0:15.0	welcome to this hopefully short-lived series that will be airing
0:18.0	in addition to the weekly marketing book podcast interviews.
0:20.0	I'm your host, Douglas Burdett,
0:22.0	and my goal during this unusual time is to
0:25.4	reconnect you with past guests on the marketing book podcast share some ideas and
0:30.8	inspiration and maybe a much needed laugh or two.
0:34.0	I've interviewed over 200 authors on the show and my plan is to continue this series
0:39.0	until I run out of authors or quarantine, whichever comes first. A word of warning, the host and
0:45.0	guest may very likely be drinking cocktails during these conversations. I mean
0:50.1	come on, they are recorded during the cocktail hour and if you'd like to join the
0:55.1	conversation email a voice recording to me at Douglas at sales artillery.com and
1:01.4	I'll try to include it in a future episode. I'd love to hear from you. Otherwise
1:06.0	connect with me on LinkedIn where we can chat. So Alexandra Watkins welcome
1:10.9	to authors in quarantine getting cocktails.
1:14.0	Thank you. It's so nice to be a sequestered here with you,
1:16.6	Doug.
1:17.1	Oh, the pleasure is all mine.
1:20.0	And in a show of total transparency.
1:24.6	We've been talking to each other a lot this week and here's why.
	...

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