Alexander Haque and Maryam Saboor-Retinad VR-Understanding User Behavior in the VR World
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 9 October 2018
⏱️ 48 minutes
🧾️ Download transcript
Summary
Retinad VR is a company that was born out of a major problem that emerged in the VR industry about four years ago: the inability to measure and understand user interactions, sentiments, and behavior. Alexander Haque, CEO of Retinad, and Maryam Saboor who works as a strategic consultant for Retinad join the podcast today to discuss the acquisition of novel metrics, such as head, hand, and eye movements that produce what's called a kinematic fingerprint.
With over 10 million VR headsets in use, the amount of data uptake has phenomenal potential but is too voluminous and messy to be useful unless it can be organized and analyzed in a way that makes sense--and that's where Saboor's strategies come into play. So, what insights has the team at Retinad gained so far? To put it simply, part of what they're learning is what differentiates a good versus a bad user experience with VR. Contrary to the belief that a 360° scene should be enough to engage a user, the team at Retinad has learned that what a user really needs is something that's not visual at all: audio.
Hitting users with an audio queue within the first five seconds of a VR experience encouraged them to move around and increased completion of the VR experience by 80%. This is just one of several surprising findings and interesting topics discussed, so tune in for the full conversation. To learn more, visit retinadvr.com.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to Almost Here, Around the Corner of Future Technology Podcasts with Richard Jacobs. |
| 0:07.0 | Future Technologies is to transform our lives for better or worse or the focus of this podcast. |
| 0:13.0 | Almost here means these technologies are now here and starting to be used. |
| 0:17.0 | Or just around the corner, for Bitcoin to artificial intelligence, |
| 0:21.0 | 3D printing, blockchain, virtual reality, and more. |
| 0:25.0 | Hello, this is Richard Jacobs with the Future Tech Podcasts. I have two guests today. |
| 0:32.0 | Alexander Hawk, the CEO of Retinad VR and Mary M. |
| 0:36.7 | Seaboor she's a strategic consultant that's working with Alexander. |
| 0:40.4 | Looks like they've just been acquired by a company called Lumiir. |
| 0:45.0 | So we're going to get into what Ratna does. We're going to talk a little bit about Lumiir and all their current efforts. |
| 0:51.0 | So thanks for coming on the podcast both to you. |
| 0:53.0 | Thank you. Thank you so much, Richard, for having us. |
| 0:56.0 | Yeah. |
| 0:57.0 | Well, let's start simple. So what's the premise of Retinad VR? |
| 1:01.0 | Right. So, Retinad was actually a pretty simple premise. |
| 1:05.4 | It was born out of a requirement to measure and understand behavior and performance in VR. |
| 1:11.7 | And what I mean by that is taking a step back, the VR market as it is today or the |
| 1:18.6 | VR industry as it is today, you know, was born about four years ago just after the acquisition of |
| 1:25.2 | of Oculus by Facebook is really a turning point in milestone for the VR industry. |
| 1:29.8 | And with that there was a huge uptick of indie developers |
| 1:34.3 | building amazing gaming and non-gaming VR experiences |
| 1:38.5 | for the market and for the Oculus Rift, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Richard Jacobs, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Richard Jacobs and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.