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The Playbook With David Meltzer

Alex & Leila Hormozi - This Business Strategy That Made them $100M

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Careers, Entrepreneurship, Business

4.91.9K Ratings

🗓️ 28 October 2023

⏱️ 9 minutes

🧾️ Download transcript

Summary

Today's episode is from a conversation with Alex and Leila Hormozi, the power couple behind Acquisition.com. We dive deep into the importance of leadership, the magic of team building, and the transformative journey of entrepreneurship. Leila emphasizes the pivotal role of human-centric management, while Alex reflects on his transition from a fear-based leader to an inclusive visionary. Listen in to uncover how this dynamic duo harmonizes their strengths to foster a thriving business environment and the pivotal lessons they've learned along the way.

Transcript

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0:00.0

All of the other stuff didn't matter. The marketing, the sales, how they acquired customers,

0:03.8

because the leader was the wrong person. There's so much more effort someone will give if it

0:08.0

is not seen as the job, but the thing that they enjoy doing with their life. My methodology,

0:11.9

like my framework is just human first. It's like when you put the human above them as an employee,

0:16.8

above you as their employer, I think that's been fundamentally what's allowed us to continue

0:20.5

building teams and attracting talent much more than us. Where do you see leadership in the role

0:25.6

of your incredible success? This is Entrepreneurs the Playbook. For each week I bring you some of the

0:32.3

greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional

0:38.4

playbook to success. And I have so many different topics to talk about and the one that I chose was

0:44.3

probably the most important to me as an entrepreneur and most difficult as I've gone 35 years of

0:50.2

running investing and building businesses, acquiring and losing them and going back to all of it

0:55.0

again and its team building. That in the end, through all the businesses that I have, it's really

1:00.8

about people and how to be a leader to build those teams. Where do you see leadership in the role

1:07.0

of your incredible success? One in three business strategies that are that out to be executed are

1:12.3

actually executed. Two out of three are not. They actually fail. And the difference between that is

1:16.1

what McKinsey would define as the softest, which is people culture talent acquisition. By us

1:20.8

focusing on people first and that always being like people over strategy because people are who

1:24.8

execute strategy. That's been how we've been able to do what we do. I also think that it comes from

1:28.7

a place of actually caring. My methodology or like my framework is just human first. So it's like when

1:32.5

you put the human above them as an employee, above you as their employer, I think that people can

1:37.8

feel that and they can hear it throughout the conversations. They can see it in your actions and how

1:40.9

you treat people, how you respond to what they do in the organization. And so I think that's been

...

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