Alex King | The Story of Terignōta

The Freetrail Podcast with Dylan Bowman

Dylan Bowman

Ultrarunning, Training, Wellness, Endurance, Health, Running, Commentary, Trailrunning, Sports, Run

5 • 773 Ratings

🗓️ 2 June 2025

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today's episode is a crosscast with our other show, Second Nature. If you enjoy this type of content, search and subscribe to the show on your favorite podcast player or on YouTube.

Alex King launched his brand Terignōta less than a year ago, showing the industry that it is possible to deliver high quality running apparel without breaking the bank. In this extremely transparent conversation, Alex shares all of the details of the business. As a first-time founder, Alex shares all of the lessons he's learned, as well as his plans for the future of Terignōta.

Show Notes:

Terignōta: https://terignota.com/

Trailmix Article: https://wearetrailmix.substack.com/p/what-if-running-apparel-was-cheaper

Warby Parker HIBT Episode: https://www.npr.org/2018/03/26/586048422/warby-parker-dave-gilboa-neil-blumenthal

Terignōta x Abigail West: https://terignota.com/products/abigail-west-x-crest-cap

Shopify Loan Program: https://www.shopify.com/capital

Outside Buyer's Guide: https://www.outsideonline.com/outdoor-gear/clothing-apparel/best-running-shirts-for-men/

Brand, Product, Content:

Gates $100k Prize: https://go.gates.com/GBD-100k-BELTED-PURSE.html

Andy Irons Film: https://www.youtube.com/watch?v=GJWIPRvtAHk

HY.Q: https://www.drinkhyq.com/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Transcript

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0:00.0	Hey, fam, welcome to the free trial podcast. I'm your host, Dylan Bowman here today with a little
0:19.7	crosscast. For those who don't know,
0:22.1	I co-host another podcast called Second Nature with my good friend Aaron Lutzi, where we explore
0:28.2	the business side of the outdoor industry. We talk to founders, operators, athletes, content
0:34.8	creators, and others about what it's like building businesses and careers
0:39.2	and the domains that we love, specifically trail running in my case, mountain biking,
0:44.7	in Aaron's case, and just the broader outdoor economy. Today's episode is from second
0:50.8	nature, but because it's trail running specific and I'm a big fan of our guest.
0:55.0	I feel it was appropriate to share here in the main free trail podcast feed.
0:59.2	Today's guest is Alex King, the founder of Terragnota, a new trail running apparel brand that
1:04.8	is producing good product at a very reasonable price in some ways.
1:09.3	The exact opposite of what other brands are doing in the space
1:13.4	and I just have a lot of respect for what he's doing and how I have to say I have been seeing
1:19.2	the brand and its product all over the place including all over our race courses at the
1:24.6	big Alta and Gorge Waterfalls this spring. It's clearly struck a nerve.
1:29.1	Alex was a highly requested guest from the second nature community and the convo was really
1:34.6	fun. We talk about the vision for the brand, the novel business model. He's using the nature
1:39.8	of the performance apparel business generally and a lot more.
1:47.3	If you enjoy this type of show and want more of it,
1:50.2	just search for Second Nature in your favorite podcast player.
1:56.4	We've got more than 100 other episodes from brilliant business minds and business leaders from trail running and across the outdoor industry.
1:59.8	Enjoy the show.
	...

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