Alex Hormozi: The Value Equation, How To Make Offers So Good People Feel Stupid Saying No | Entrepreneurship | E199

Young and Profiting with Hala Taha

YAP Media Network | Hala Taha

Marketing, Entrepreneurship, Business

4.8 • 1.5K Ratings

🗓️ 5 December 2022

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Alex Hormozi teaches people how to make every offer valuable. Through his company Acquisition.com, he shares his best practices for building world-class business ventures. Hormozi’s goal is to teach the younger generations how to successfully navigate this path. In Part 2 of this interview, Hala and Alex will do a deep dive into how to generate “100M offers.” Alex will also provide us with some practical sales and marketing tips including how to provide high-value to customers, the benefits of increasing your pricing, and choosing an ideal market. Topics Include: - Providing the highest value without lowering your price - Alex’s Value equation - The 4 primary drivers of value - People won’t buy something they don’t perceive as beneficial - What makes a good market? - Unlocking the scale of your business - Focusing on the vehicle that will give you the most return - Pursuing high-leverage opportunities - Eliminating your side hustles - If it’s worth doing, it’s worth doing right - Learning to get customers - And other topics… Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick & mortar business. Within three years, he successfully scaled his business to six locations. He then sold his locations to transition to the turnaround business. From there he spent two years turning 32+ brick & mortar businesses around using the same model that made his privately owned locations successful. Alex owns a portfolio of companies under his umbrella company Acquisition.com. As of 2021 Acquisition.com companies generate upwards of $85,000,000 per year in cumulative sales across four different industries (software, service, e-commerce, and brick & mortar). He’s widely considered an acquisition and monetization expert. He is also the bestselling author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No. Resources Mentioned: Alex’s Website: https://www.acquisition.com/bio-alex Alex’s LinkedIn: https://www.linkedin.com/in/alexanderhormozi/ Alex’s Twitter: https://twitter.com/AlexHormozi Alex’s Instagram: https://www.instagram.com/hormozi/ Alex’s Facebook: https://www.facebook.com/HormoziAlex/ Alex’s book 100M Offers: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715/ref=sr_1_2?cri[%E2%80%A6]FzcCI6IjEuOTUifQ%3D%3D&sprefix=100m+offers%2Caps%2C137&sr=8-2 Sponsored By: More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Join Hala's LinkedIn Masterclass - yapmedia.io/course Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Everyone wants a bargain, but it doesn't mean cheap.
0:16.0	So if I said, hey, here are the keys to my brand new Ferrari and you can have it for 50 grand.
0:21.6	A lot of people would find a way to come up with 50 grand like that if they knew the car was worth 600.
0:25.6	And so the idea is how can we make our service very clearly worth 600 and charge 50,
0:30.6	rather than try and sell a crappy Honda for a little above market.
0:40.3	If you can't give away your services for free, it's because your price is not the most expensive thing
0:42.3	that they are overcoming.
0:44.3	If all of a sudden, as a result of this purchase,
0:46.3	you have to meet with me three times a week,
0:47.3	you have to start recording creative and make ads,
0:49.3	that's a lot of effort and sacrifice that I didn't have to do before.
0:52.3	Businesses that can minimize the effort and sacrifice that their customers go through
0:55.8	and deliver something that they actually want becomes tremendously valuable.
1:03.8	What is up Young and Profiters?
1:07.2	You're listening to Yap Young and Profiting Podcast, where we interview the brightest minds in the world
1:12.3	and unpack their wisdom into actionable advice
1:15.2	that you can use in your daily life.
1:17.8	I'm your host, Halitaha.
1:19.4	Thanks for tuning in
1:20.4	and get ready to listen, learn, and profit.
1:27.3	Music What an epic interview so far. We're going to move into part two. We've got a foundation of your life story, your life philosophy is. And now we're going to talk
1:44.9	about $100 million offers and get into some real practical, tactical sales and marketing tips.
	...

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