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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 2 December 2022

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Several aspiring entrepreneurs are put off by the idea of marketing: what if people don’t want to buy my services? How do I reach the right customers? How do I keep my customers coming back? In this YAP Snack, we’re chatting with some of the biggest names in marketing - Kelly Roach, Jay Abraham, Seth Godin, and Alex Hormozi - about how to lock in your customers. They break down some of their tried-and-true marketing strategies, like conviction marketing, preeminent business, and targeting a smallest viable audience. They discuss the value of building trust with your customers and why you shouldn’t market your product to large groups of people when you’re just starting out. They also talk about how to position yourself as the leading authority in your field and why that attracts long-term customers. This YAP Snack is a MUST for any young entrepreneurs or people who are considering starting a business. Marketing doesn’t have to be scary! By the end of this episode, you’ll have a better understanding of how to meaningfully market your brand to the people who need it most. Topics include: - Kelly Roach’s Conviction Marketing Pyramid - Diversifying your marketing strategy - Establishing conviction - Permission marketing - Targeting a smallest viable audience - What is preeminent business? - Becoming the top authority in your industry - Alex Hormozi’s Value Equation -And other topics… Sponsored By: More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Join Hala's LinkedIn Masterclass - yapmedia.io/course

Transcript

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0:00.0	Hey everyone. You're listening to Yap Snacks, a series of bite-sized content hosted by me,
0:17.2	Hala Taha. I want to talk about customers today, Yappam.
0:21.3	We're going to talk about how to attract customers for your business.
0:25.4	Understanding how to attract the customers that will be raving fans for your product
0:28.7	and service and tell all their friends is a skill that absolutely needs to be mastered
0:33.9	if you, in fact, want to be young and profiting one day.
0:39.2	I felt inspired to put on this episode because I just launched my first LinkedIn Secrets Masterclass and it was a total smash hit.
0:44.9	The entire project A to Z was a complete success. We ended up selling out all 40 seats. I had a
0:50.7	gushing first cohort who were giving us amazing reviews and I was able to attract all of my ideal students and make nearly $50,000 in revenue with an idea that I thought of less than 30 days ago.
1:02.6	And I'm really lucky, Yapp fam, because I've become a sales and marketing guru myself, and that's because for the last five years, I've been interviewing all the top
1:11.5	experts in marketing and human behavior. And so they've drastically influenced my approach and I've
1:17.1	learned things here and there. And I've made my own strategy based on what I've learned. And today,
1:22.1	I'm going to be sharing just a handful of my favorite conversations and takeaway moments with guests like
1:28.0	Kelly Roach, Alex Hermose, Seth Godin, and Jay Abraham.
1:32.2	So first, I think we need to distinguish the two main types of marketing.
1:36.5	There's push marketing and pull marketing.
1:39.1	Push marketing is paid ads.
1:41.5	It's paid advertising.
1:42.9	It's usually very costly.
1:46.0	You pay per click. The algorithms are always changing, so it's not really something that's consistent. And it's more of a shotgun
1:51.0	approach for attracting new clients that's best for point in time situations like perhaps
1:55.3	you're launching a new product or you've got a sale and you want to attract new customers
	...

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