Money Model Case Study: 52.7% Increase in Total Subscribers in 6 Months

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 26 September 2025

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Your marketing team needs a reliable formula to determine the most important metric to guide your company's marketing efforts. We’re talking about new customer acquisition costs (nCAC).

Download your free copy of our nCAC calculator at: https://www.tiereleven.com/ncac

Today, we are analysing a case study of a membership site business that achieved incredible results through strategic marketing. The company, focused on a recreational niche, achieved an outstanding 52% increase in total subscribers year-over-year.

This massive growth stemmed from a series of smart decisions, starting with an in-depth look at their new customer acquisition costs (NCAC) and regional targeting strategies. They also tapped into the power of community, offering exclusive access to products and services, and creative hooks that resonated with specific geographic audiences.

If you're running a membership site or e-commerce business, you’ll learn how to track and analyze data in granular detail, target the right customers, and create relevant, personalized experiences.

In this episode:

- Case study: business model of a membership site

- Challenges in customer acquisition

- Solutions: Targeting the right audience with nCAC

- Using creative hooks and regional language

- Results and success metrics

- Membership site and e-commerce strategies to scale

- E-commerce businesses that suit this business model

Listen to this episode on your favorite podcast channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We appreciate your support!

Visit our website: https://perpetualtraffic.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, Black Friday and Cyber Monday are coming fast. In fact, they are right around the corner.
0:04.1	And the brands that win big are the ones who show up with the right creative.
0:08.8	So for an extremely limited time, we're offering a special Tier 11 BFCM holiday creative package to seven lucky businesses.
0:18.0	Gives you creative paid assets built to convert, including
0:22.0	UGC videos with multiple hooks, polished static images, and cutdowns ready for ads.
0:29.0	We don't do guesswork.
0:30.3	Every piece is backed by data and designed to drive real performance for your business,
0:34.4	but spots are extremely limited.
0:36.7	In fact, we're only taking on seven
0:38.6	projects. So you have to act fast because you don't want to be scrambling come November. So head on
0:44.0	over to tier 11.com forward slash BFCM to lock in your package. And oh, by the way, this offer ends
0:49.3	October 1st. Don't delay. Have the best Black Friday, Friday suburb under your brand has ever had by getting
0:56.0	one of these creative packages over at tier 11.com forward slash BFCM.
1:01.2	People don't sign up for memberships because of community.
1:05.1	They stay in memberships because of the community, which is why.
1:08.4	We're going to go through a case study here today, a membership site business, active
1:13.6	subscribers going from about 3,000 to nearing 10,000.
1:19.6	So, you're listening to perpetual traffic.
1:28.8	All right, I get it.
1:31.2	You're a small business, you're a startup, you're a lean team.
1:37.6	Everyone's doing dozens of different things, and you've got to move fast and be smart to compete with the big guys and the big gals.
1:40.5	You've seen their endless resources.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.