Alex Becker's Smart YouTube SaaS Strategy, What Is Spectacle Marketing?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 7 July 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode #3000, Eric Siu and Neil Patel discuss how to leverage YouTube for business growth by focusing on content quality over flashy production. They explore the good and bad of spectacle marketing while analyzing creators like Alex Becker and Mr. Beast. The episode wraps with insights on the future of marketing and integrating AI to stay ahead. TIME-STAMPED SHOW NOTES (00:00) YouTube Strategies and Success Stories (03:03) Content Creation and Video Production Insights (05:57) Spectacle Marketing: The Good and the Bad (11:56) The Future of Marketing and AI Integration To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	know what's interesting i've been watching more YouTubers and i think this is a great strategy so
0:07.1	Alex Becker you don't remember Alex Becker yeah yeah hiro's run the ads on instagram back in the day
0:13.0	right it's very funny guy right and he he um he sells like an ad tracking software called high
0:17.1	rose now and he's really he has a crypto channel hi rose is his yeah high rose is his
0:20.4	you didn't know that okay i don't know it's a good software yeah itroos is his? Yeah, Hiro's is his. You didn't know that.
0:21.2	I don't know.
0:21.6	It's a good software.
0:22.1	Yeah, yeah.
0:22.4	It's a good software.
0:23.1	So he's, Hirose is a B2B.
0:25.8	It's a SaaS software, right?
0:27.2	And it's helping anybody, e-commerce or info people or even SaaS people, just better track
0:32.7	your Facebook ads, for example. Yeah. Specifically Facebook. And typically people, because we know a lot of people who use it, we've seen it.
0:39.6	You usually get a higher ROI.
0:41.2	Yeah.
0:41.6	So that's what he promises you in the ads, right?
0:43.9	He says, hey, if it doesn't work for you, we'll just give you your money back.
0:46.6	It's a good offer.
0:48.1	So his YouTube strategy, so he's got a crypto channel. And every time he puts out a crypto video, it gets like hundreds of thousands of views, right?
0:54.5	He created an Alex Becker business channel.
0:56.5	I was like, oh, what is this?
0:57.2	Because he's very entertaining on the crypto channel.
	...

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