4.5 • 1.3K Ratings
🗓️ 25 July 2024
⏱️ 59 minutes
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0:00.0 | LinkedIn presents. |
0:05.0 | I'm Rufus Griskum and I'm Caleb Bissinger. |
0:09.0 | And this is the next big idea. |
0:11.0 | Today is alcohol of virtue is a device or a little bit of both. So Caleb, it was your birthday yesterday. |
0:35.0 | It was, thank you for remembering. |
0:37.0 | And did you have a few drinks to celebrate? |
0:40.0 | I did. I probably, I maybe had too many many if I'm being honest. Uh oh and you you |
0:46.2 | turned 33 right old man I could have done the math because I know you were born in 1991 which was a big it was a big year for me |
0:57.8 | It's when I graduated from college and it's also when I saw a 60 minute segment that I don't want to say it changed my life, but it definitely enhanced it. |
1:08.0 | Why is it that the French who eat as much or more fat than we do suffer fewer heart attacks even though they smoke |
1:15.2 | more and exercise less. |
1:17.8 | The explanation of the paradox may lie in this inviting glass. |
1:23.2 | It's well documented that a moderate intake of alcohol |
1:27.1 | prevent for corner heart disease |
1:29.6 | by as much as 50%. |
1:31.4 | I mean this is 50%. 50% when you say a moderate intake of alcohol with |
1:36.2 | meals what do you mean I mean a few glasses of wine per day if you're just sticking to that you will never get any adverse |
1:46.1 | effect of this intake of alcohol. You were not the only one influenced by that peace rufous more than 20 million American households tuned in |
1:57.0 | And then they went wine shopping |
1:58.7 | Within a year red wine sales shot up 39%. |
2:03.4 | And in the three decades that followed, |
2:05.3 | the correlation between red wine and good health |
... |
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