Alala - Where Women Go to Feel Empowered

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 27 May 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For Denise Lee, Founder at Alala, being an immigrant to this country at 18 from Singapore was difficult. She came from a place where people looked similar to a country where she found herself in the minority. She felt out of place and her uncomfortableness made her feel powerless and lack confidence. However, it was this experience that would eventually drive the values of inclusivity, diversity, and empowerment in her athleisure wear brand, where women can be comfortable being who they are.

In Part 1 of this feature, Denise discusses Who is Alala, Why she uses real women as models, Why inclusivity is part of the Alala story, Why her brand is meant to show the power of all women, Why some brands ignore the plus-size market, Why consumers must see themselves in your brand, Why age diversity is important, Denise's immigrant story, Grew up as a child to entrepreneurs, Why you should be comfortable being different, Diane's entrepreneurial journey, How she learned about brands from J. Christopher Burch, and Why things happen for a reason, and so much more.

Join us while Ramon Vela interviews Denise in Part 1of this episode and gets the inside story of this amazing brand.

For more on Alala visit: https://alalastyle.com/

Gorgias - Gorgias.link/story
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at retention science studios.
0:08.1	This is not your average entrepreneur or e-commerce podcast.
0:12.0	And he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.6	Oh, yeah. I think timing was so important for us.
0:26.8	You know, if you had launched a year later,
0:29.2	I don't think we would have made it to where we are today.
0:33.1	So I do think there's some timing and luck involved in that.
0:38.2	I'm more, I'm a spiritual person.
0:42.3	And so I believe too, like, it was put in your path.
0:47.1	That idea was put in your head for a reason at that time.
0:50.3	You know what I mean?
0:51.3	And I don't think things are just like, oh my gosh, like I was so lucky.
0:56.0	I do think there is a reason and a purpose for why you had that thought at that time.
1:03.0	And, you know, I was conscious enough or aware enough to pick that up and act on it.
1:14.5	Yeah, so I do think there's definitely an element of that.
1:18.8	Hey, you.
1:20.4	Yeah, you.
1:26.8	You work so hard to acquire customers, but what are you doing to keep them happy?
1:35.3	Now, I'm shocked by how many e-commerce stores don't have a help desk, let alone one built specifically for e-commerce. So let me introduce you to Gorgeous, which is the number one rated help desk for e-commerce, and sets up with Shopify and dozens of other apps right out of the box.
1:45.4	So not only can they help you give better, faster, and more accurate resolutions,
1:50.6	they can even help you increase revenues.
	...

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