The year this gun buy has been one of the most defining years of my life.

In eight weeks we lost 80% of our revenue.

It's like a car going 80 miles an hour and slamming on the brakes.

There's no way that ends well.

The press articles, the headlines of Airbnb last April,

involved will Airbnb exist?

Is this the end of Airbnb?

These were headlines.

I always felt like a crisis is an opportunity to do

less than its expected of you, what is expected of you, or more than its expected of you.

And the problem with most people managing crisis is they usually make one of two choices

to do less than expected or as much as expected.

And those are almost always the wrong answers, almost always a crisis is a stage,

is a spotlight.

It's your moment to demonstrate your values and it's easy to demonstrate your values

in our culture and good times.

The culture is what you do in the darkest of days.

That's Brian Cheskey, CEO of Airbnb.

Last spring, Brian came onto this podcast as his business was cratering,

offering a raw in the trenches view of the pandemic's early devastation.

I'm Bob Safian, former editor of Fast Company, founder of the Flux Group

and host of Master's of Scale Rapid Response.

...