Airbnb Back Down Again
The Boostly Podcast
Mark Simpson
5.0 • 302 Ratings
🗓️ 29 July 2022
⏱️ 8 minutes
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| 0:00.0 | Good morning. Good afternoon. Good evening. Welcome to another episode of the Bootsie podcast, little special one doing breaking news, but but but breaking news. So Airbnb. |
| 0:12.0 | They've done a lot of these last few weeks and all you have to do is be in Facebook groups, the forums, the Airbnb forum, a resource center, social media. |
| 0:22.0 | You will see hosts as scratching their head at the changes and for better or for worse, mostly for worse, they really mess things up for a lot of people. |
| 0:33.0 | And one thing that I will give a props to to Airbnb is that they do listen. They have got a really good community behind the scenes and they are listening. Now this is obviously part of what they were doing coming out of COVID and going for the IPO and all that jazz. |
| 0:48.0 | So they have listened and they've released a bit of an update and this will mean that everybody is affected. And what I wanted to quickly do, I've put it in the description, but I just wanted to give a bit of context and voice behind it. This will be turned into a podcast episode. |
| 1:01.0 | Why did it show you very quickly what they what they are doing? So let me just share my screen. |
| 1:06.0 | And welcome everybody. Let me know where you are in the world. Say hi. Somebody's jumping in here to say you broke them. It wasn't anything to do with me. They broke themselves to say hi in the comments. Let me know where you are in the world. |
| 1:18.0 | If you want to give you a little business, a little bit of pitch and a promote. You never know who's watching. Leave where you are. Why should I stay review? Let's try and get some direct bookings in the comments of this of this video. |
| 1:28.0 | So let me show my screen. So you can go right now and you can check out the update. Like I say, if you ever want to find out the latest news from the world of Airbnb, go to just type in Airbnb forum, you go to the hosting section, new features, and they will be on there. |
| 1:45.0 | So as you can see from the blog post and I'm not going to read it word for word. You can pretty much say it for yourself on the screen that they a month ago, they released the new changes. |
| 1:56.0 | A new search. They wanted to totally disrupt it, which they obviously did do. And and now what they're doing is they're sort of coming back on it. Now one of the main things that they took away was the titles. |
| 2:08.0 | So hosts who utilize Airbnb coaches of Airbnb, obviously focused on the title as a good way to stand out good copy stands out and they got rid of that just like just like that. |
| 2:21.0 | They are bringing it back. And you can see here, one of the comments was being able to write my own list in title was one of the ways I could make my home stand out. Will you add titles back into the search results. |
| 2:34.0 | And the answer is yes, we will add host written titles, a list in titles back. They've then gone on to explain, which is pretty much just PR golf, but that's one of the main ones. |
| 2:43.0 | The next one is the categories. So those of you that are listed on Airbnb, you will have seen as like 50 plus categories. I talked about it on a video. There's a lot and it's really confusing on how and where you're going to get placed. |
| 2:57.0 | And so one thing that they're talking about now is that by default all listings will just go under all homes. |
| 3:05.0 | So that's one of the first things are going to change because obviously as you can see and again, just go into the groups, go into the forums, go and see like the absolute bananas way that it's all going. |
| 3:16.0 | And then the next thing is the categories. So people are saying listen, having more categories is good. And yeah, there's no denying that having more categories is good because then it means that you can get seen more. |
| 3:29.0 | But it would actually could be good for transparency to know which categories you'll be in place in. And it's bananas to me that in the extranet of Airbnb, you can't go click on categories and go, well, this is what I've been placed in. |
| 3:41.0 | To bring it back to an Amazon example, when I released the book, they were able to tell me every single one of the categories that I've been placing. Now I couldn't choose those categories, we could recommend, but we couldn't choose them, which is fair enough, but we just were told which categories the books going to go in. |
| 3:57.0 | And it's the same with the listing. So now what they're going to do and it's not going to be an instant fix this. I mean, the listing one is easy, they can flicker switch and it's back with the other two, it's going to take a little bit of time. |
| 4:10.0 | But what they will do eventually is that you'll go into the extranet, I assume there'll be a section in the dashboard, you'll be able to click on categories and I'll show you where you're ranking and where you're placing on them. |
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