Aimee Song on Building a Brand Beyond the Instagram Feed
Ambition 2.0
Girlboss
4.4 • 1.9K Ratings
🗓️ 17 December 2020
⏱️ 22 minutes
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| 0:00.0 | Now it's a career as bloggers and influencers because we all have a platform so no longer are those days where we look at magazines and say oh that's how a woman should dress. |
| 0:11.0 | That's what defines beautiful. We're no longer in that day and age |
| 0:14.6 | where we're ruled by media. Now we're just ruled by like real people and influencers and |
| 0:19.8 | everybody should use their platform accordingly. Hey listeners, in today's episode we're sharing a conversation with influencer, fashion designer, blogger, author, and entrepreneur Ami Song. |
| 0:33.0 | Since launching a blog, Song of Style in 2008, |
| 0:35.8 | Ami Song has become an international influencer |
| 0:38.0 | with over 5 million followers. |
| 0:40.1 | She's a member of the Forbes 30 under 30 |
| 0:42.2 | and was featured by the business of fashion as one of the 500 people shaping the fashion industry. |
| 0:46.3 | Whether she's being snapped on the streets of Paris Fashion Week or sharing her outfit of the day from dreamy locales, |
| 0:51.6 | you've surely seen her inspiring style all over |
| 0:54.3 | Instagram. Ami has partnered with major brands from Chloe, LeMaire to Volvo and is also |
| 0:59.2 | a best-selling author. Her book, Capture Your Style, is on the New York Times Best Seller list and her follow-up |
| 1:04.9 | Ami Song World of Style was published in 2018. Her brand is expanded into what influencers |
| 1:10.4 | dream of building. This interview was recorded in front of a live audience at the |
| 1:14.4 | Girl Boss rally with Sophia Amruso. Ami shares tips on building brands that last and ways to |
| 1:19.7 | grow a meaningful social media presence. Enjoy the conversation. |
| 1:24.0 | I started my blog 10 years ago in San Francisco in 2008 and I was studying |
| 1:36.7 | interior architecture and I just wanted to make friends online and also share |
| 1:42.1 | like I was studying into architecture and I want to |
| 1:44.9 | share like all about like my favorite designs decors and it started out as an interior |
| 1:50.4 | design blog and then it evolved into a fashion |
... |
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