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Ambition 2.0

Aimee Song on Building a Brand Beyond the Instagram Feed

Ambition 2.0

Girlboss

Entrepreneurship, Careers, Business

4.41.9K Ratings

🗓️ 17 December 2020

⏱️ 22 minutes

🧾️ Download transcript

Summary

Aimee Song is an influencer, fashion designer, blogger, author, and entrepreneur. Since launching her blog, Song of Style, in 2008, Aimee Song has become an international influencer with over 5 million followers. She is a member of the Forbes 30 under 30, and was featured by The Business of Fashion as one of the 500 people shaping the fashion industry.  Whether she's being snapped on the streets at Paris Fashion Week or sharing her outfit of the day from dreamy locales, you've surely seen her inspiring style all over Instagram. Aimee has partnered with major brands from Chloe, La Mer to Volvo, and is also a bestselling author. Her book, Capture Your Style, was on The New York Times best-seller list with her follow-up, Aimee Song: World of Style published in 2018. Her brand has expanded into what influencers dream of building.  Listen in as Aimee shares tips on building brands that last, and ways to grow a meaningful social media presence. This interview was recorded in front of a live audience at a Girlboss Rally with Sophia Amoruso. Watch this interview on Girlboss’s Youtube channel, here. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL  Stop stressing over email and use Mailman to shield you from unimportant emails. Minimize interruptions and make your days calmer and more productive. Try Mailman for free for three weeks at http://bit.ly/mailman_gb. If you like it, use the code GIRLBOSS to save 20% on your first year. Follow Aimee on Instagram at @songofstyle and @aimeesong Follow Girlboss on Instagram at @girlboss. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Now it's a career as bloggers and influencers because we all have a platform so no longer are those days where we look at magazines and say oh that's how a woman should dress.

0:11.0

That's what defines beautiful. We're no longer in that day and age

0:14.6

where we're ruled by media. Now we're just ruled by like real people and influencers and

0:19.8

everybody should use their platform accordingly. Hey listeners, in today's episode we're sharing a conversation with influencer, fashion designer, blogger, author, and entrepreneur Ami Song.

0:33.0

Since launching a blog, Song of Style in 2008,

0:35.8

Ami Song has become an international influencer

0:38.0

with over 5 million followers.

0:40.1

She's a member of the Forbes 30 under 30

0:42.2

and was featured by the business of fashion as one of the 500 people shaping the fashion industry.

0:46.3

Whether she's being snapped on the streets of Paris Fashion Week or sharing her outfit of the day from dreamy locales,

0:51.6

you've surely seen her inspiring style all over

0:54.3

Instagram. Ami has partnered with major brands from Chloe, LeMaire to Volvo and is also

0:59.2

a best-selling author. Her book, Capture Your Style, is on the New York Times Best Seller list and her follow-up

1:04.9

Ami Song World of Style was published in 2018. Her brand is expanded into what influencers

1:10.4

dream of building. This interview was recorded in front of a live audience at the

1:14.4

Girl Boss rally with Sophia Amruso. Ami shares tips on building brands that last and ways to

1:19.7

grow a meaningful social media presence. Enjoy the conversation.

1:24.0

I started my blog 10 years ago in San Francisco in 2008 and I was studying

1:36.7

interior architecture and I just wanted to make friends online and also share

1:42.1

like I was studying into architecture and I want to

1:44.9

share like all about like my favorite designs decors and it started out as an interior

1:50.4

design blog and then it evolved into a fashion

...

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