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Olivia's House with Olivia Attwood

Aimee Smale On Success, Stress & Why Being The Richer Woman Is STILL Taboo!

Olivia's House with Olivia Attwood

Platform Media

Society & Culture

4.71.2K Ratings

🗓️ 28 May 2026

⏱️ 56 minutes

🧾️ Download transcript

Summary

This week on Olivia’s House, Olivia is joined by Odd Muse founder Aimee Smale for an honest conversation about building one of the UK’s biggest fashion brands from scratch. Aimee opens up about turning £12,000 savings into a £22.5 million business, going viral overnight, navigating burnout, opening a huge New York store during the tariff crisis and why successful women still make people uncomfortable. They also dive into relationships when the woman earns more, women tearing down women online, paying off her parents’ mortgage and the reality behind running a self-funded fashion empire. This is one of the most honest conversations we’ve had about ambition, pressure and what success really looks like behind the scenes. Podcast Description: Welcome to Olivia's House - Olivia Attwood’s stylish, intimate podcast blends sharp humour with unfiltered, heartfelt conversation. From New York to London, Olivia invites bold guests to explore love, fame, family, and everything in between- no topic is off-limits. Expect scandalous stories, laugh-out-loud chaos, and the honest, messy moments that make us human. So… are you coming in? Follow Olivia’s House on socials: https://www.instagram.com/thisisoliviashouse/ https://www.tiktok.com/@thisisoliviashouse Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to Season 2 of a Good Girl's Guide to Murder

0:04.8

Jamie Reynolds

0:06.7

She's supposed to testify against Max

0:08.8

And then he goes missing two days before the trial starts

0:11.8

Oh, nothing to do with me

0:13.4

You're lying, Max

0:14.7

No, I can't do this again

0:17.4

I'm not out the people I care about

0:19.1

Stop pushing people away

0:20.7

Why couldn't

0:21.2

you just leave everything lying? What if I'm not good enough? The new series of a good girl's

0:27.1

guide to murder. Watch on BBC IPlayer. Ready to launch your business? Get started with the

0:32.6

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0:39.0

with easy customizable themes that let you build your brand, marketing tools that get your

0:43.7

products out there. Integrated shipping solutions that actually save you time, from startups to scale

0:48.8

ups, online, in person and on the go. Shopify is made for entrepreneurs like you.

0:58.7

Sign up for your $1 a month trial at Shopify.com slash setup.

1:04.4

Right, home from work, walk the dog, kids are back.

1:05.0

Mom.

1:07.1

Up the stairs for something.

1:11.6

Back down, no idea what I went up for. Mom, what's for dinner?

1:13.6

Chop.

...

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