I see four horsemen challenging the business of journalism right now.

There's the challenge of the sovereign creator.

Power has moved from the center and from the brand to the individual.

It's a really interesting tradeoff.

Most writers, they're way better when edited.

They may not think that's the case, but it is true.

The second horseman is the collapse of search traffic.

About 40% of our traffic comes from

search. You know, we're seeing a significant decline, maybe a 20% decline. I would like a system

that helps everybody in perpetuity the way the old Google system works. So if you want to crawl or

you have to give us something. The third is weakening of trust and authority that media houses have had. This is something where AI can be really useful. Please read this story and identify like the six embedded assumption that I don't even notice because I'm in some kind of a filter bubble that are going to trigger readers on the other side. The fourth horseman is AI. That's my favorite. It's the most fun to talk about. It's less, I lose less sleep on that one.

Is it a competitor? Is it a collaborator? Fact-checking, it's hopeless. The copy editing stuff is

pretty useless. They're amazing for certain kinds of editing suggestion.

Hello, everyone. I'm Azimazar, founder of Exponential View. And today we're going to look at the future of media, the future of journalism, with my friend, the CEO of Atlantic Media, Nick Thompson. Now, the last time Nick and I did anything on video, he put me in a weird exoskeleton and had me walk

up some stairs in Geneva. I've been much kinder to you this time, Nick. Welcome to the show.

I had forgotten that. It's true. Anybody fact-checking, fact-check accurate. I made a

scene wearing an exoskeleton, and I filmed it for the most interesting

thing in tech. Yeah, well, that was a year ago and a lot has happened in the year. I see

four horsemen challenging the business of journalism right now. I've put them into four buckets

for, you know, for historical reasons. There's the challenge of the sovereign

creator. Substack just raised $100 million at a billion dollar valuation. They have

five million paid subscriptions and many journalists are leaving the traditional world to go out

...