AI SEO Is a GRIFT

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 2 July 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2998, Eric Siu and Neil Patel discuss how traditional SEO remains relevant despite AI advancements. They explore the evolution of content creation, the balance between competition and collaboration, and how seasonal trends affect agency revenue. The conversation underscores the importance of adaptability and maintaining human-focused strategies. TIME-STAMPED SHOW NOTES (00:00) The Evolution of SEO in the Age of AI (04:15) Understanding the Role of Content Creation (10:00) Navigating Competition and Collaboration in Marketing (14:04) Seasonal Trends in Agency Revenue To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	And this is where I kind of put AI SEO as a grift, right?
0:05.3	And this guy actually wrote this out.
0:06.8	But I think the topic itself, oh, yeah, we're going to do LLMO for you, AIO for you,
0:12.4	GEO for you.
0:13.8	And what we've been discussing is like, look, all this stuff is still very much the same
0:17.7	traditional SEO.
0:18.5	It hasn't changed that much yet.
0:20.1	I agree with Eric on this.
0:21.7	I do think there's nuances and Eric knows this as well. We're not saying it's 100% exact, but there's
0:27.6	slight nuances. I'll give you example from Steve from my wife quit her job, although I could have
0:33.5	got the domain name wrong. He told me today that he sells wedding handkerchiefs.
0:38.8	Yeah.
0:39.5	And on his e-com site, he changed one of his headlines or taglines or something like that.
0:48.0	And he included, they've served over 120,000 weddings, all right, which is a big number.
0:56.7	So now when you ask the Lens, what's the best handkerchief company for weddings, he comes
1:02.9	up and a lot of them say they have done over 120,000 weddings because they're pulling
1:08.1	from a website.
1:09.4	And the reason I point this as an example, and this is an example of a nuance.
1:14.3	And traditional SEO was kind of like this in the early days in which if I create articles
1:19.5	on like the best SEO agency all around the web and I include my own agency, I'm much more
1:24.3	likely to show up in chat GPT and being recommended.
1:27.5	But just like how Google's algorithm has adapted over time, I believe chat GPT's algorithm
	...

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