AI Revolution: Transforming Mortgage Marketing Strategies
Loan Officer Freedom
Carl White
5 • 743 Ratings
🗓️ 26 May 2025
⏱️ 26 minutes
🧾️ Download transcript
Summary
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host Carl White and Chris Johnstone dive into the exciting world of AI and its transformative impact on the mortgage industry, featuring the latest advancements from Google’s Gemini and how it changes the way we search for information.
They discuss the shift from traditional search results to AI-generated answers, the implications for loan officers and lead generation companies, and strategies to position yourself as an expert in this new landscape.
Discover practical tips on leveraging AI tools like ChatGPT to enhance your customer interactions, create valuable content, and ultimately build your brand in a rapidly evolving digital environment.
Don't miss out on this essential conversation about adapting to the future of AI in the mortgage business!
Visit LoanOfficerBrand.com to access our free guide featuring seven essential prompts to kickstart your journey with AI.
Go to LoanOfficerCRM.ai/offer to take advantage of our special offer!
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Transcript
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| 0:00.0 | What I want to know is were you surfing this morning off the coast of Costa Rica. |
| 0:16.1 | Yes, I was. |
| 0:17.5 | And I got back in time for breakfast club. |
| 0:20.5 | So the world is good. So you surf early, |
| 0:25.7 | get back in time, get the salt off of you, and you're on time for breakfast club. That's it. |
| 0:32.4 | Man, you do leave a full live, Chris. So good for you, man. |
| 0:38.6 | Hey, thanks. |
| 0:43.5 | Hey, so I understand Google has this new AI thing. |
| 0:44.5 | Mm-hmm. |
| 0:47.0 | So what is that? |
| 0:50.1 | So Google has Gemini. |
| 0:53.4 | Chat GPT is done by OpenAI. |
| 0:57.1 | Yeah. And Microsoft is also in the play. |
| 1:01.1 | And Amazon is out there with their own AI as well. |
| 1:02.3 | So it's a race. |
| 1:06.1 | And of course, Elon has GROC. |
| 1:07.0 | Yes. |
| 1:07.3 | Right. |
| 1:07.9 | Yeah, yeah. |
| 1:08.8 | Which is fantastic. |
| 1:13.1 | And so Google came out. They've got their big developer conference happening right now. And they came out and announced that on all U.S. searches, |
| 1:20.5 | that Gemini is now going to be at the top of the majority of search results. |
... |
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