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The Tom Ferry Podcast Experience

AI Marketing Automation: What’s Hot & What’s Not | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.81.1K Ratings

🗓️ 10 July 2025

⏱️ 45 minutes

🧾️ Download transcript

Summary

AI marketing automation is changing the game for real estate agents—and if you’re not using it yet, you’re already behind.   In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin and Jason Pantana to break down the latest trends, tools, and tactics in AI marketing automation for real estate.    You’ll learn the latest tools and strategies for putting your marketing efforts on autopilot and maximizing results, including: How to integrate AI with your current tech stack Autonomous AI agents that act without prompting Proven listing attraction strategies that convert Fundamental tools for saving hours on content creation   If you want to put your marketing on autopilot and scale faster, this is the episode for you.   Watch now and future-proof your business with AI marketing automation.

Transcript

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0:00.0

So here's the thing, entrepreneurs, leaders, salespeople.

0:05.0

We all want to create consistent, repeatable, and scalable ways to grow our business and our income.

0:10.0

And we want to do it better, faster, and more seamlessly. Why?

0:14.0

So we can actually enjoy our lives, take vacations, and spend the quality time we want with the people that we love.

0:20.0

How do we do all this

0:21.6

without spending a fortune or running ourselves ragged? That's the big question. And this show is

0:26.9

dedicated to the answer. Hey, so welcome back to the show. I am really fired up today. We want to

0:36.4

talk about what's hot, what's not in

0:38.9

marketing, AI, and automations. So as we sit here in the dog days of summer, I want to make sure

0:43.4

that you are winning the business that you want and doing it the fastest, most effective way

0:48.2

possible. So to help us do that, I brought in the Master of Marketing, aka Jimmy Mackin, and of course,

0:55.9

Mr. AI, also known as the professor, Jason Pantana. So fellas, there's a lot to talk about right

1:02.8

now in terms of what's hot and what's not. So I'm going to assume you guys know all of our

1:07.7

listeners out there, like the person listening right now, like they want to

1:11.3

get better, they want to do it faster, they want to do it at a much deeper level. So why don't we

1:16.3

just start with just broadly, Jason, what's hot, what's not to you right now in the world of AI?

1:22.9

Well, I don't know about what's not, but I certainly know about what's hot. There's a lot happening

1:26.8

with AI. I know. Some of the trends I'm hoping we get into today is, I think, email marketing, there's a major

1:33.9

opportunity to leverage AI in terms of scaling email marketing like we've never done it before.

1:39.1

I think certainly we could get into the basics of it's helping me write my ad copy. It's helping

1:43.8

me manage different

1:45.4

communications. That's, that's obvious. But I'll tell you what, some of the coolest trends I'm

...

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