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Real Estate Training & Coaching School

AI Just Made Your Leads Worthless — Here's What Actually Works Now

Real Estate Training & Coaching School

Real Estate Training & Coaching School

News, Business, Business News, Careers

4.4705 Ratings

🗓️ 28 April 2026

⏱️ 39 minutes

🧾️ Download transcript

Summary

Your database is a gold mine. The problem is most agents have never learned how to use it. The average agent has 200 to 300 people sitting in their phone right now who already know them, trust them, and would list with them — if they were just asked. Meanwhile, agents pour money into Zillow leads, over-engineered drip campaigns, and social media strategies that AI is making obsolete by the day. This episode is the wake-up call every real estate agent in America needs to hear in 2026. Tim and Julie Harris break down why the real estate agents who will survive and dominate the coming AI disruption are not the ones with the best content strategy or the biggest ad spend. They are the ones who have mastered a skill that no algorithm, chatbot, or AI platform can replicate: genuine human communication. Real conversation. Real listening. Real connection. In this episode, you will learn why the traditional 77-touch drip systems are creating distance instead of trust, how to use the FORD Memory Jogger framework to have deeper and more profitable conversations with your sphere of influence, and why emotional intelligence has become the single most valuable competitive advantage in real estate. Tim and Julie also explain exactly how AI is already dismantling off-market listing strategies, exclusive buyer portals, and paid lead models — and why listing agents with real client relationships will be the only ones positioned to win. You will also hear a clear breakdown of the four stages of mastery — unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence — and learn how to identify where you are right now and what it takes to move forward. The agents who make it to unconscious competence are the ones whose sellers say after a competitive listing appointment: you were the only one who actually asked what mattered to us. This is not a conversation about tactics. It is a conversation about the future of your business and what it will take to protect your commissions, your relationships, and your livelihood as artificial intelligence rewrites every rule the real estate industry has operated by for the last two decades. Subscribe to the free daily newsletter at HarrisRealEstateDaily.com. Learn more about coaching at PremierCoaching.com. Explore EXP Realty and Libertas at WhyLibertas.com/Harris. Text Tim directly at 512-758-0206.

Transcript

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0:00.0

The average agent has at least two or 300 people in their phone right now who already know them, trust them, and would even list with them if they were asked.

0:09.9

Most agents never even asked. They spend more money on Zillow, paid leads, social media ads, where their single best lead source sits completely untouched.

0:18.5

So stop that. Today we're going to talk about the system to end that

0:22.7

problem. Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches and

0:29.1

number one international bestselling authors Tim and Julie Harris. This is the number one daily

0:34.3

radio show for realtors looking for a no BS authentic real-time coaching experience.

0:39.3

What's really working in today's market, how to generate more leads, make more money, and have more time for what you love in your life.

0:46.3

And now your hosts, Tim and Julie Harris.

0:49.3

Your database is a gold mine if you know how to use it, and if you don't know really complicated and if you don't drip on them forever,

0:54.9

you actually use it correctly, which we're going to show you how to do on the today's show.

0:58.4

So here's how to work your database at the highest level in 2026.

1:02.3

So here's the reality.

1:05.3

According to NAR, after five years, something like 80% of the average agent's business comes from centers of

1:14.0

influence and past clients. That does not mean that after five years, they are automatically

1:19.5

going to get 80% of your business from your centers of influence and past clients. It doesn't

1:23.0

just happen automatically. You actually have to work. Your centers of influence in past clients.

1:28.5

And I'll just overview this for you guys so you can get it clear in your head. You can

1:33.5

overly complicated and most people do. Most of you have been sold into the belief that you have to

1:38.4

have these complicated, ridiculous 77, 27, 27, 37 touch systems. You're supposed to have all these chotchky systems where you're dropping

1:46.6

crap off at their house on a regular basis and just all this stuff, mountains and mountains of

1:51.2

stuff, all these things, all these buffers between you and the actual human is what many of you

1:59.3

believe is the way to go about building your

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