The One Trait That Determines If You'll Be Rich, The One Thing Worth Micromanaging On Forever, How Bad Is The Economy Affecting Marketing?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 20 May 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode #2974, Eric Siu and Neil Patel discuss staying resilient in tough times, balancing ethics in business, and the role of tech in preserving memories and legacies. They also reflect on how AI might shape personal brands. TIME-STAMPED SHOW NOTES (00:00) Resilience in Business Challenges (02:51) Navigating Financial Strains and Investments (06:14) Ethics and Long-Term Thinking in Business (08:56) The Importance of Core Memories and Family (11:58) Leveraging Technology for Legacy (23:54) The Future of Personal Brands and AI Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	By the way, one thing I think we should talk about too is how to react, really the most important
0:08.9	trade of business. What are the most important traits of business? When you're getting
0:11.3	attacked on all sides, let's say it's a bad economy, or like maybe one of your employees
0:15.0	is getting sued for something or like maybe you're getting sued for something, like whatever
0:19.0	it is exactly, right? And how you react to it in general.
0:22.0	And so we can both speak to it.
0:24.3	What do you think is the one word that comes to mind here?
0:28.8	For how to react or what do we?
0:30.9	Really, how to behave if you want long-term success in these situations.
0:34.5	Logical.
0:35.3	Okay.
0:35.6	In my mind, the keyword is resilience. And so, but I think they kind of go
0:39.3	hand in hand because the logical move is resilience because there's no other thing. Like,
0:43.8	your, you're built businesses are problem solving machines. And if you can't solve and you lose
0:49.6	your, your poo poo right now when things are hitting you, then you deserve to not get to the next level, right?
0:55.2	You should be able to tolerate these things no matter how.
0:58.1	Like you only need to worry about what you can control.
1:00.4	They only worry about controlling the variables and resilience goes a long way.
1:04.2	This is why most people can't take it when it comes to business.
1:06.5	So when things come my way, I'm just like, yeah, okay, lawsuit over.
1:10.3	Oh, yeah, okay, lawsuit over. Oh, yeah, okay. Great. Oh, you're
1:13.3	getting sued. Okay, got it. Okay. Doesn't matter, right? Oh, AI is coming. Oh, the, the economy sucks or whatever. Yep.
	...

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