AI is a Good for Humanity! w/USATODAY Best Selling Author! 🎯 Jeff Burningham | Ep. 410

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 12 September 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

AI panic is everywhere, but here’s a refreshing take: Jay Schwedelson sits down with Jeff Burningham to unpack why AI might actually make us more human. Jeff sees AI as a mirror that pushes us toward wisdom, deeper relationships, and more intentional living. If you’re tired of doom talk and want a practical, hopeful lens, this convo will hit different.

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Pick up The Last Book Written by a Human on Amazon, connect with Jeff on LinkedIn, visit jeffburningham.com, and follow @jeffburningham on Substack and TikTok.

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Best Moments:

(01:35) Jay calls out Jeff’s rare optimism on AI and sets the tone for a human-first conversation

(02:45) Jeff’s journey from founder and investor to a reflective pivot that began on the Ganges

(05:18) AI as a cosmic mirror and crucible that can catalyze real human transformation

(10:30) Counterintuitive advice to step away from AI, do inner work, then return with clarity

(13:15) The thesis lands hard as machines get smarter, humans must become more wise

(19:36) A hopeful future where AI frees time for art, creativity, and new industries

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Transcript

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0:00.0	Welcome to Do This, Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for Do This, Not That, and I am so excited about the episode. We are going to be talking about
0:22.9	AI, humanity, all of it. I have an incredible guest. All right. So who's here? We have a real deal,
0:28.5	major author, but even before he was an author, Jeff Berningham, this dude is a big deal. So he was
0:34.8	at BYU. Okay? He's an undergrad. He starts this company and he
0:39.0	crushes it. He sells it to a NASDAQ listed company and now he's on his way. And he's out
0:44.2	there in Utah and he's getting all involved in the venture capital community. He starts peak
0:49.0	capital partners. This thing becomes a real estate investment firm that has assets over $5 billion.
0:55.4	That's a B, the B word.
0:57.3	Okay?
0:57.9	And then he started peak ventures, one of the, literally in Utah, if you say Jeff's name,
1:03.1	people chase him down the street because they are the premier early stage venture capital
1:07.0	firm.
1:07.8	He's had his hands in so many successful companies.
1:10.4	He ran for governor of Utah.
1:12.5	He's a former bishop. I don't know what he hasn't done, but what I know he has done is written
1:17.6	probably one of the most important books to come out in a long time, which is the last call,
1:22.2	this is the name of it, the last book written by, wait a bit, the last book written by a human. Because AI book written by a human because AI's taking over the planet
1:30.9	that's what we're digging into i'm so excited to have jeff here jeff welcome to the show jay can i
1:36.6	hire you as my pump up man bro i need you with me in my pocket uh thank you man it's so good to be
	...

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