Before we get started, I want to try something with you all.

The number one way to grow a podcast is through reviews. And so this is what we're going to do.

Currently, Founder's Journal sits at, I believe, 341 reviews. Right now, today, we're starting

the race to 500. So whether it's right now or right after you finish the episode, I would love

for you to go to the Apple podcast app and leave a review. You can select the number of stars

that you want to rate the show and then type in something. You can say what you think about the show,

what you think about me, be honest, but I want to get this from 341 to 500 reviews as quickly as

possible. The way that you become a top show on Apple podcast is by increasing your number of

reviews as quickly as possible. And so my goal is to get to 500 reviews by the end of May,

the absolute latest. And if we're able to do that, I will set up a happy hour, AMA, Q&A, whatever

you want to call it, for me and all of my listeners. So if we get to 500 reviews on the Apple

podcast app before the end of the month, I will arrange a happy hour for any Founder's Journal

listeners to come hang, meet other listeners and to chat with me. So right now or after the

episode, go to the Apple podcast app, leave a review, select the number of stars and get that

number closer to 500. Thanks, everyone. Now onto the show. What's up, everyone? This is Alex Lieberman,

co-founder and executive chairman of Morning Brew. Welcome back to Founder's Journal, my personal

audio diary, where I give you the business builder, the tools you need to think better in order to

build better, whether that's building a business, a team or a new product. Today's episode is an

intro to one of the best thinkers in business and one of the best lenses to look through in order

to understand big businesses today. I'm going to walk you through aggregation theory. It's a business

framework that was originally introduced by Ben Thompson, who is a renowned technologist and business

analyst. So let's hop into it. First of all, if you don't know Ben Thompson, do yourself a favor

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