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Marketing School - Digital Marketing and Online Marketing Tips

Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 11 September 2025

⏱️ 19 minutes

🧾️ Download transcript

Summary

In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China. They highlight Xiaomi’s customer development strategies, the importance of learning from both large and small competitors, and insights from the Chinese market, including real estate dynamics. TIME-STAMPED SHOW NOTES (00:00) The Controversial Hat Incident at the US Open (03:00) Visionary Communication: Lessons from Elon Musk (06:01) The Rise of Pop Mart and the Chinese Toy Market To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

Speaking of which,

0:02.4

speaking of extreme,

0:03.4

did you see the millionaire

0:04.3

who stole the hat

0:06.0

from the kid at the U.S. Open?

0:08.5

Yes, I was really irritated by that.

0:10.2

Yeah, okay.

0:10.9

So they say it was some European or something like...

0:13.3

Polish, Polish CEO.

0:15.6

So here's the deal.

0:17.4

This guy, I'm pulling it up.

0:19.6

Okay, so he took this hat from this kid okay um his name is a peter

0:24.7

kresnik i can't really read the last polish name but it's a polish paving company so after this

0:31.7

happened where he took a video or he took a hat from a video so this this tennis player, I think, was signing autographs.

0:38.8

And then he flipped the hat over to give it to the kid. And then this guy swiped it away. See, you see that? Yeah, swiped it away. By the way, this tennis player afterwards, he saw the video. He's like, no, it was meant for the kid. He didn't realize it was taken away, right? And so what happened was everyone on the internet found this guy

0:54.1

And the internet didn't just find him

0:55.9

They found this company and they're lighting up every review site they can find. And so you imagine you're getting negative reviews everywhere. And this guy is actually doubling down. He wrote a response saying, hey, like my life model is like whoever gets her first, like gets it, right? It's like, dude, you took it from a kid.

1:11.2

And then his wife actually responded to say, yeah, that's our life model.

1:14.4

Like if you guys don't like it, you guys are losers or something like that. But my point is you probably shouldn't double down. You should probably have damage control. If you're paving cut, if you're just going to keep getting negative. And each time you respond negatively, it gets millions and millions of more impressions.

1:27.2

So you should probably stop.

1:28.5

Yeah, there goes a lot of his revenue.

1:30.3

Yep. And each time you respond negatively, it gets millions and millions of more impressions. So you should probably stop.

...

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