Levitate Foundry - Your Brand's Full Service Digital Team

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 12 October 2022

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Yotpo.

In today’s episode, we interview Jessica Pelligra, Senior Vice-President of Marketing at Levitate Foundry. Levitate foundry is an e-commerce agency. They are the largest female founded Shopify partner agency and provide end-to-end digital marketing across vast industries.

Although Levitate Foundry works with lots of companies, their sweet spot are direct -to-consumer brands where they do everything from new brand launch, media buying, growth consulting, lifestyle marketing, organic search and social, design, and more.

In our conversation, we discuss everything from gratefulness to list growth, giveaways, videos and most critically, what brands can do right now (holiday season) and what strategies work all year round to grow the business.

This episode is spilling over with amazing insights with some incredible detail instructions, including:

* Her gratefulness towards Steph Liu for getting her back in the game
* Paid media and why you have to stay nimble
* How platform changes are affecting paid media strategies
* List growth initiative for holidays and all year around
* What offers work best?
* How and why you should add a VIP offer
* Video strategies and why people are prone to spend after watching videos
* Using giveaways
* Knowing what your BFCM offer is early on

Note: Jessica shares detailed slides during the episode. If you’d like a copy of these slides, go to https://levitatefoundry.com/consult/ and mention Ramon Vela.

Join Ramon Vela and Jessica Pelligra, as we break down the inside story of Levitate Foundry, on The Story of a Brand.

For more on Levitate Foundry, visit: https://levitatefoundry.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player.

This episode is brought to you by Yotpo.

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Transcript

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0:00.0	20% has tested the best. It even outperform 25% and 30%. I don't know why, but at a 20% off offer,
0:07.2	if you can make that work with your margins, please do. People tend to surrender both their email
0:12.8	and their SMS. But to your point, what you might want to do for this time of year in Q3,
0:19.2	where it is going to be so pivotal and so important
0:22.1	to collect those new customers for BFCM, Black Friday, Cyber Monday.
0:28.9	What you can do is in addition to like your sign up and save offer.
0:32.7	So I mentioned 20% is the one that I like.
0:34.9	But in addition to that, you can also say, hey, by the way, you
0:39.2	get VIP perks if you're on our list and you get to shop our Black Friday Cyber Monday
0:44.4	sale first. And that is a really cool initiative because what that allows you to do is launch
0:50.6	a little bit, let's say ahead of your competition, to your most faithful subscribers,
0:57.4	allow them to have access to your Black Friday sale,
1:00.3	be it its own segregated lander,
1:03.0	be it their own promo code, something special,
1:05.9	often delivered through email or SMS.
1:08.6	They get to go shop first and buy up all the inventory as their,
1:12.4	like, as your, let's say, like, loyal subscribers, loyal purchasers.
1:18.4	So I like to actually start putting that VIP messaging in ASAP because although I do like
1:24.1	this as an all-year initiative, gearing up for BFCM, as you said, is super pivotal
1:30.3	in Q3 moving into Q4.
1:32.3	This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies.
1:48.5	I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase.
	...

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