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The GaryVee Audio Experience

Advice for Entrepreneurs In The Restaurant & Food Industry

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.818.3K Ratings

🗓️ 31 August 2018

⏱️ 18 minutes

🧾️ Download transcript

Summary

Coming from the wine & liquor industry, I thought this would be a really cool mashup to put togther, with tips from Marcus Samuelsson, Jon Taffer & more - we chop it up and talk about customer service, opening a new restaurant, marketing food products and more. 

Transcript

Click on a timestamp to play from that location

0:00.0

This is the Gary V. Audio Experience.

0:04.0

Because we're gonna be legends

0:07.0

From the game they're a treasure

0:10.0

But what do we hear?

0:12.0

It's a scary.

0:14.0

Since an ask, if you were going to start a restaurant in the world we live in now,

0:18.0

how would you go about it?

0:20.0

Well, I think Maple, a startup by invested in Michael MacCounting,

0:24.0

is doing it, which is it's a restaurant in New York City

0:28.0

that doesn't have a place to actually go in.

0:32.0

So it realizes that by percentage you've played the math, especially in New York City,

0:36.0

if I was to open it in New York, your economics are so much better being a delivery company

0:40.0

than actually having the overhead of the restaurant.

0:42.0

It's something I think about a lot with Wine Library,

0:44.0

which is a bricks and clicks organization.

0:46.0

We have a lot of overhead to run the store versus the dot com

0:50.0

and it's how much energy you want to put against it.

0:52.0

So I'd probably launch a restaurant

0:54.0

that was very unique in the way that it served patrons locally in a physical restaurant environment,

1:00.0

maybe open on Saturdays only, and then the rest was delivery.

1:04.0

Something clever, something that gave it pizzazz based on when I was open

1:08.0

and then the delivery would be the backbone and the infrastructure in a New York environment.

...

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