Advancing Supplement Integrity Through Potency and Purity Ft. Why Not Natural
Skin Anarchy
Ekta et al.
4.2 • 2K Ratings
🗓️ 29 September 2025
⏱️ 24 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Join us for a deep dive into the supplement world with Kelin Marquet, chemical engineer turned wellness entrepreneur and founder of Why Not Natural. In this episode of Skin Anarchy, Dr. Ekta Yadav uncovers how Kelin’s science-first approach is challenging the noise and misinformation that often surround nutritional supplements.
Kelin shares her unlikely journey—from working on North Sea oil rigs to creating a supplement brand built on integrity. Frustrated by misleading labels and cheap fillers, she set out to raise the bar with the Why Not Natural Standards: verified potency through third-party testing, zero unnecessary additives, and clinically proven, highly bioavailable ingredients.
You’ll hear Kelin break down how to read a supplement label like a pro. She explains why the form of a nutrient matters—think chelated minerals for better absorption or methylcobalamin for a more effective B12—and what to avoid, from proprietary blends to hidden fillers like titanium dioxide.
The conversation also explores common misconceptions, including collagen’s role in skin health. While collagen supplements can help, Kelin highlights the essential nutrients—vitamin C, zinc, vitamin D, and omega-3s—that support your body’s natural collagen production for lasting results.
Whether you’re a wellness enthusiast or simply overwhelmed by the supplement aisle, this episode is packed with practical advice to help you shop smarter and choose supplements that actually deliver. Tune in to discover how Why Not Natural is redefining supplement integrity and empowering you to make confident, informed decisions about your health.
To learn more about Why Not Natural, visit their website and social media.
CHAPTERS:
0:03 – Introduction & Guest Welcome
1:22 – Kelin’s Background & Path to Entrepreneurship
3:00 – Common Supplement Marketing Pitfalls
4:59 – Why Not Natural Standards & Quality Benchmarks
8:10 – Magnesium, Chelation, and Bioavailability
11:34 – Collagen Insights & Supporting the Body
14:32 – Key Label Red Flags for Consumers
19:56 – Core Products & Customer Favorites
22:44 – Closing Remarks & Takeaways
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Transcript
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| 0:00.0 | guys welcome back to skin anarchy today's episode very special because i rarely get the opportunity |
| 0:08.7 | to discuss supplements with you guys and learn with you guys about you know this specific |
| 0:14.1 | niche in the beauty and wellness industry i think there's so much like noise and gray areas |
| 0:19.4 | in this you know whole thing and I think when it comes to the experts |
| 0:22.7 | it's very rare when we get that you know that insight so without further ado I want to introduce |
| 0:27.3 | you guys to someone who is truly you know a professional in this area she is a mall of three |
| 0:33.5 | she's an obsessive label reader and also a chemical engineer turned entrepreneur. She builds her brand, Why Not Natural from the ground up? And I'm so excited to welcome her. So please welcome Keelan Marquette. Welcome, Keelan. I'm so excited. Thank you for the warm introduction, Dr. Act. I'm so excited to be here. I'm excited to really learn from you today. You know, like I said, your background is very impressive. And I love your brand, by the way. I just want to get that in the way for everyone listening. I really love the brand. And the supplements are so wonderful. And I can feel that I'm actually taking something that's working my body and my chemistry. And so I can't wait to dive into that. But I really want to learn about you. |
| 1:11.2 | If you can kind of walk us down memory lane, especially your engineering background, like, |
| 1:14.8 | what got you into the space? Like, when did you decide that you wanted to start your own brand? |
| 1:19.3 | Sure. Yeah. I mean, to be honest with you, it was always in the back of my mind. I've always, |
| 1:24.2 | like, you know, since I even started my study in chemical engineering, I had always been really interested in health and wellness, what's the ideal diet and nutrients for the optimal functioning of the human body. |
| 1:38.2 | It's something that I always was really passionate about. |
| 1:41.5 | And when I started my career in engineering, I was actually working |
| 1:45.6 | in oil rigs in the middle of the North Sea. And it really wasn't very like aligned with my |
| 1:51.1 | interests and my personality. It was an adventure. But, but I always kind of knew that I wanted |
| 1:55.2 | to do something like this. And I kind of took a roundabout path to get here. But, but this actually wasn't my first time I did my toes into entrepreneurship. |
| 2:04.8 | I was actually doing, I had an art supply company before, but this is much more, you know, this is, I feel like it's almost like it's not work. |
| 2:12.2 | It's something I'm so passionate about. |
| 2:14.0 | So, yeah, it's much good. |
| 2:16.9 | That's what they say, right? It's like when you do |
| 2:18.6 | something you love, it doesn't ever, it doesn't feel like work anymore. Yeah. Yeah. No, that's really |
| 2:24.0 | cool. I love that. And I like that you had your roundabout way of, you know, landing in this area. |
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