Hey there, it's Jessica Honegger, founder of the socially conscious fashion brand

Nune Day Collection, and this is the Going Scared podcast where we cover all things impact

entrepreneurship and courage. Today on the show is trailblazing entrepreneur

Adele Archer. Adele

Adele is the co-founder of Eternava, a company that turns ashes of your pets

or your loved ones into diamonds.

She was recently featured on the cover of Inc

and there at 30 under 30 issue.

And as you will hear, she is truly disrupting this grieving space and creating an entirely new

category that is really all about celebrating life.

27 year old Adele,

yep, she is only 27.

Her nickname growing up was Ambitious Adele,

and everyone knew her to dream larger than most can imagine.

After graduating a valedictorian of her MBA class,

she made a name for herself in the tech industry

as one of the best go-to market leaders in Austin,

but always knew that entrepreneurship was her path. She and I met

through an organization that we are a part of and we meet together monthly called

E.O. Entrepreneurs Organization and her starter story is so moving that when I heard it I

knew she was the perfect guest for this series. We are currently right in the

middle of a series called our starter series,

...