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The Exit - Presented By Flippa

Adding Value with Ken Harlan

The Exit - Presented By Flippa

The Exit - Presented By Flippa

Technology

5.0420 Ratings

🗓️ 10 January 2022

⏱️ 29 minutes

🧾️ Download transcript

Summary

In this episode of The Exit, Ken Harlan reflects the different paths that led him to where he is now. As the CEO of MobileFuse, a company focused on mobile advertising, he has started and exited multiple companies over the years. He is an advocate for learning and finding new opportunities, and he’s here to inspire other entrepreneurs to do the same. There’s Something To Learn Everywhere You Go Ken went to college, where he earned an accounting degree. After passing the CPA exam, Ken went into auditing, where he worked until the release of the internet caught his attention. Ready for something new, Ken went to work for a mini venture capital company where, in addition to accounting, he was permitted to sit in on investor presentations. While listening to entrepreneurs, Ken noticed it was all about relationships and references. Ken’s interests started to transition, and he decided he wanted to work for a larger technology company. At his next job, Ken learned a lot about technology before deciding he wanted to work at a dot com. He found that opportunity in running opt in lists. He wasn’t a fan of the culture there or how he was treated. One day Ken noticed a 16-year-old boy come in and the founders all fawn over him. Ken found out he was an affiliate, he owned a free stuff and coupons site. This got Ken thinking, and he searched the Internet for similar sites. The sixth site that popped up was a free and fun site with mostly broken links. Ken would buy it for $3k. Adding Value To The Space With his brother on board, Ken bought a few more sites. He says he would get calls from advertisers that wanted to put their coupon on his website, and he realized he could be monetizing for more. Ken had the idea of an affiliate network, which he started and then sold 18 months later. Ken says he started it because he thought it brought value and didn’t ever intend it as something to sell. As the affiliate network company grew, Ken saw that their competitor, Value Click, had just sold for a nice multiple. Having no experience of selling a company, Ken reached out to the bank that handled the transaction. They said they could easily get Ken the same results. He says they put everything together and arranged for them to meet a lot of interested buyers. Current Projects Ken is working on MobileFuse. To give some perspective, Ken sold his first business after 18 months and his second after 3 years, but MobileFuse he’s been with for over 10 years. He says that when he started, only half a percent of the internet was on mobile devices. They’re here to help brands and agencies to connect with others over the web in a meaningful way. They currently have over 200 clients and operate out of the US, with plans to expand to Europe and Canada. -- The Exit - Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0

Hello and welcome to the exit presented by flippa. This is a 30 minute podcast featuring

0:15.3

amazing entrepreneurs who have been there and they have done it. The exit talks to operators

0:19.1

who have bought and sold businesses of all different sizes. You'll learn how they did it,

0:23.3

why they did it, and get exposure to the world of exits. It's a world occupied by a small few,

0:28.4

but accessible to many. On this episode, I sit down with Ken Harlan. He's an awesome serial

0:34.6

entrepreneur who has had multiple exits. He founded a company called Primary Ads that he sold to

0:40.6

Innovo, and he also founded a company called Tone Fuse that he sold to Bans in Town. He does a great

0:47.2

job of walking through pretty much all the questions that I normally ask. He just did it on his own,

0:53.0

which is really inspiring not only for everybody listening, but for us at the show, it's very

0:59.6

cool to have that be paved by him. The story arc is by him and he really goes through and talks

1:08.0

through all the details of each one of these exits. How it happened, how he approached the eye

1:13.6

bankers, how his accounting background really played into his ability to prepare these businesses

1:20.4

for exits. He talks a lot about the top line, bottom line for Tone Fuse. He was doing

1:27.6

$30, $40 million top line, and that could be 10 million, I believe he says in the interview

1:34.4

of bottom line, which is incredible margins. He really goes through in detail all the experiences

1:41.8

that he's had, and he does a great job of discussing his current venture, mobile fuse, and how that's

1:47.8

bringing brands into a mobile responsive engagements on the mobile devices from their websites.

1:55.6

So without further ado, let's jump right into my interview here with Ken Harlan, the founder

2:00.8

and CEO of mobile fuse. All right, everyone, and today I am joined by Ken Harlan. He's currently

2:07.1

the founder and CEO of mobile fuse. How's it going today, Ken? Pretty good, Steve. Thanks for

2:13.3

having me today. Yeah, excited to unpack your multiple exits. And every time we have a serial entrepreneur

2:20.4

on the show, I'm always eager to learn about all the different pieces that go into exiting multiple

...

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