Adapting Your Marketing Strategy in the Creator Age with Kipp Bodnar
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 11 May 2021
⏱️ 18 minutes
🧾️ Download transcript
Summary
Kipp is the Chief Marketing Officer of HubSpot, where he sets HubSpot's global inbound marketing strategy to drive awareness and demand for HubSpot's inbound marketing and sales products.
Top 3 Value Bombs:
1. It is not just how hard you work, it is what you work on.
2. Brands should try to work with creators in their space.
3. If you are a business person, align yourself with creators.
Generate leads, close deals, and create remarkable customer experiences - HubSpot
Sponsors:
HubSpot: Listen, learn, and grow with the HubSpot Podcast Network at HubSpot.com/podcastnetwork!
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Transcript
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| 0:00.0 | Boom! |
| 0:02.5 | Shake the room, Fire Nation! |
| 0:05.4 | JLD here and welcome to Entrepreneurs on Fire, brought to you by the HubSpot Podcast |
| 0:10.6 | Network with great shows like My First Million. |
| 0:13.4 | Today we'll be focusing on adapting your marketing strategy in the creator age to drop these |
| 0:19.3 | value bonds. |
| 0:20.3 | I brought to Kip Baudner into EO Fire Studios. |
| 0:22.8 | Kip is a chief marketing officer of HubSpot where he sets HubSpot's global inbound marketing |
| 0:27.8 | strategy to drive awareness and demand for HubSpot's inbound marketing and sales products. |
| 0:34.0 | In today's Fire Nation, we're talking about the shift in the world and how top creators |
| 0:38.7 | have adapted to this shift. |
| 0:40.8 | We'll talk about best practices for brands working with creators and also for creators |
| 0:45.1 | working with brands and so much more when we get back from thanking our sponsors. |
| 0:51.0 | The HubSpot Podcast Network is the audio destination for business professionals who seek |
| 0:55.2 | the best education and inspiration on how to grow a business. |
| 0:58.9 | Whether you're looking for marketing, sales, service, or operational guidance, the HubSpot |
| 1:02.3 | Podcast Network hosts have your back. |
| 1:04.4 | Listen, learn and grow with the HubSpot Podcast Network at hubspot.com slash podcast |
| 1:10.3 | network. |
| 1:11.3 | Kip, say what's up to Fire Nation and share something that you believe about becoming |
| 1:17.7 | successful that most people disagree with. |
| 1:21.6 | What is up Fire Nation? |
... |
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