Adapting Your Marketing Strategy in the Creator Age with Kipp Bodnar: An EOFire Classic from 2021
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 8 March 2024
⏱️ 19 minutes
🧾️ Download transcript
Summary
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Kipp is the Chief Marketing Officer of HubSpot, where he sets HubSpot's global inbound marketing strategy to drive awareness and demand for HubSpot's inbound marketing and sales products.
Top 3 Value Bombs
1. It is not just how hard you work, it is what you work on.
2. Brands should try to work with creators in their space.
3. If you are a business person, align yourself with creators.
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Sponsors
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Transcript
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| 0:00.0 | Who's ready to rock today Fire Nation? |
| 0:04.8 | JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot |
| 0:08.8 | Podcast Network, the audio destination for business professionals with great shows like marketing |
| 0:13.8 | against the grain. Today we're pulling a classic episode from the archives and |
| 0:18.0 | we'll be breaking down how to adapt your marketing strategy in the Creator Age to drop these value bonds, I are brought to Kip |
| 0:24.0 | Bodner into Eofire Studios. |
| 0:25.8 | Kip is the chief marketing officer at HubSpot, |
| 0:28.4 | where he sets HubSpot's global inbound marketing |
| 0:30.6 | strategy to drive awareness and demand for HubSpot's inbound marketing and sales products. |
| 0:35.4 | And today for our nation will talk about how it's not just how hard you work, but what you work on, |
| 0:40.2 | how brands should try to work with creators in their space and if you're a business |
| 0:44.2 | person align yourself with creators and so much more. |
| 0:47.3 | And a big thank you for sponsoring today's episode goes to Kip and our sponsors. |
| 0:52.1 | Imperfect action hosted by Steph Taylor is brought to you by the HubSpot Podcast Network, |
| 0:56.3 | the audio destination for business professionals. |
| 0:58.6 | Imperfect Action is a bite-size online marketing podcast for business owners |
| 1:02.1 | who want to get straight to the point. |
| 1:03.7 | Join Steph Taylor as she answers all your business marketing questions. |
| 1:06.6 | Recent episodes include five must knows to sell your online course, program or membership, |
| 1:11.3 | and four steps to grow your email list for your next launch |
| 1:13.7 | listen to imperfect action wherever you get your podcast. Ever thought about giving a |
| 1:18.8 | TEDx talk? It's one of the most powerful ways to share your message with the world and four-time |
... |
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