Adam Werbach, CEO, Saatchi & Saatchi; Former President, Sierra Club; Commissioner, San Francisco Public Utilities Commission

Climate One

News Commentary, Social Sciences, Earth Sciences, News, Science

4.7 • 583 Ratings

🗓️ 11 April 2008

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

Adam Werbach CEO, Saatchi & Saatchi; Former President, Sierra Club; Commissioner, San Francisco Public Utilities Commission A lot has happened since Adam Werbach declared environmentalism dead in a speech to The Commonwealth Club three years ago. In 2007, Werbach's sustainability agency Act Now helped Wal-Mart engage its 1.3 million employees in one of the largest grassroots sustainability movements to date - the Personal Sustainability Project. In January 2008, Act Now was acquired by Saatchi & Saatchi, a hothouse for world-changing ideas with over 7,000 employees in 84 countries. Together they aim to become the sustainability agency of record for the world's leading corporations. Their purpose: help companies grow their businesses and preserve the planet through strategy, product and supply-chain innovation, workforce engagement and marketing. The mission: create a consumer revolution for social change. This program was recorded in front of a live audience on April 10, 2008 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:16.8	Welcome to this podcast of Climate One at the Commonwealth Club.
0:20.5	I'm Greg Dalton, founder of Climate One.
0:23.3	Climate One brings together thought leaders from around the world to advance solutions to global warming.
0:29.1	The Commonwealth Club is a non-profit, nonpartisan forum open to the public.
0:33.9	Join us online at commonwealth club.org.
0:51.9	Good evening and welcome to tonight's media of In-Forum, which is the division of the Commonwealth Club, by and four people in their 20s and 30s.
0:56.9	I see some others here, with a mission to inspire debate around political and cultural issues. My name is Paul Hawkin and I'll be your moderator tonight. Tonight,
1:02.6	speakers, you have seen is a recipient of Inforums 21st century visionary award honoring young people
1:10.2	who are shaping the future.
1:12.9	Youth has always been a hallmark of Adam's identity due, no doubt, to his precociousness.
1:18.8	And for years, Adam Werbach has been induced again and again, as you heard already earlier
1:24.8	this evening, as the 23-year-old youngest president ever elected
1:29.7	to be the national head of the Sierra Club, the largest environmental organization in America.
1:36.7	At that time, he was praised virtually by everyone in the environmental field.
1:42.5	And nowadays, working within and on behalf of large corporations
1:47.0	who are trying to become more green, he is sometimes reviled by the very same people who admired him then.
1:55.0	But I think both positions are emblematic of Adam's approach to his life and the environment, hands-on, feet-first, all in.
2:05.0	He was an activist in second grade. He was an activist in high school. He saw the largest student-run environmental organization in the United States.
	...

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