Adam Gazzaley: The Neuroscience of Attention

The Unmistakable Creative Podcast

Srinivas Rao

Society & Culture

4.8 • 1K Ratings

🗓️ 16 July 2018

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

Join us on Unmistakable Creative for an enlightening conversation with Adam Gazzaley, a renowned neuroscientist, author, and the founder and executive director of Neuroscape. In this episode, Gazzaley shares his insights on the science behind how we develop attention and how to optimize it.

Discover how Gazzaley has devoted his career to understanding the workings of attention. Learn about the tools we need to achieve peak attention, how to make our minds work more efficiently, and why traditional education may have failed us in providing these tools.

Gazzaley, who is also a Professor of Neurology, Physiology, and Psychiatry at the University of California, San Francisco, discusses his book 'The Distracted Mind: Ancient Brains in a High-Tech World.' Don't miss this episode to learn from one of the most influential voices in neuroscience today and gain insights that could transform your life and career.

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Transcript

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0:00.0	You know we interact with this world around us our environment even our internal environment two ways the first is through bottom up attention and that's the more primitive ancient type of attention that evolved really for our survival.
0:13.2	So things in the environment that are very salient, you know, very novel, demand our attention
0:19.2	and depend on our goals.
0:20.2	And that's what allowed our ancient, even our primordial ancestors, even single-celled
0:24.7	organisms of which we evolved from to sense the environment, toxins and nutrients is where
0:31.2	we started and you know it has allowed us to survive.
0:35.0	But we have another type of attention called top-down attention where we direct
0:40.0	our limited resources of our minds to aspects of the world that we make the decision
0:48.0	to engage with.
0:49.8	And this doesn't have to be the most important or the most novel elements, right?
0:55.3	So we can reject those bottom up more ancient influences on our attention and impose
1:01.0	our own goals upon it. And so this ability to have top-down control over
1:08.8	how we process the world around us is what allowed humans to create technology and
1:16.0	society and language and you know art music everything is this ability to sort of break the bonds I would say that enslave us or enslave
1:27.0	other animals to the environment where they just reflexively respond to it. I'm Sreeni Rao and this is the unmistakable Creative Podcast where you get a window
1:39.0	into the stories and insights of the most innovative and creative minds who started movements, built thriving
1:44.2	businesses, written best-selling books, and created insanely interesting art.
1:48.3	For more, check out our 500 episode archive at unmistakable Creative.com. This is a passenger announcement. You can now book your train on Uber and get 10% back in credits to spend on Uber eats.
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