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The Blogging Millionaire

Ad Income Growth Hacks: Part 8

The Blogging Millionaire

Brandon Gaille - CEO of The Blogging Millionaire Media Network

Technology, Business, Marketing

4.8737 Ratings

🗓️ 9 July 2021

⏱️ 6 minutes

🧾️ Download transcript

Summary

This is the eighth part of a series where I’m going to cover some proven tactics that will significantly increase your ad income. Each of these episodes is going to be short and to the point focusing on one simple tactic that you can quickly take action on.

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

0:08.0

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

0:17.0

So get ready to blog like a pro and make your traffic explode with your host, whose blog gets more than one million visitors every single month, Brandon Galey.

0:30.2

My name's Brandon Galey and welcome to episode 220 of the blog millionaire.

0:36.1

This is the eighth and final part of a series that has gone through every one of my

0:40.8

ad income growth hacks.

0:42.8

Let's go ahead and get started with the final set of growth hacks.

0:47.5

The first one is to shorten your sidebar.

0:52.0

While the sidebar ad does not show up in mobile, it's still a big moneymaker

0:56.8

for blogs. Advertisers love to spend a premium on this spot because they can place a big ad

1:03.2

and they know it's going to show up only on computers. If you have a whole bunch of unnecessary

1:09.3

content in your sidebar, then it is going to hurt your sidebar ad income.

1:15.1

Most of the big ad management companies use a sticky sidebar ad.

1:20.7

This means that once someone scrolls down far enough, the ad unit is going to stick in the sidebar.

1:29.8

The longer that sidebar ad shows,

1:38.3

the more ads get refreshed. Every time it refreshes, you earn more money. In my sidebar, I just put links to my five most recent post and my top five category pages. This allows my sidebar ad to show up right away

1:47.5

when a new visitor lands on one of my blog posts. The next growth hack is to sit up an email sequence

1:55.1

of your greatest hits. This sequence is to be sent out to all of your new email subscribers.

2:01.6

I recommend running a 52-week sequence that sends out an email either once or twice a week.

2:09.6

Each email is going to be real simple.

2:12.6

You can use the title of your post as the subject line.

2:15.6

The body of the email will have a single call-to-action sentence that is followed by a link to your blog post.

...

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