Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
4.7 • 1.6K Ratings
🗓️ 26 March 2026
⏱️ 49 minutes
🧾️ Download transcript
Summary
Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how to identify the right messages to test, what kinds of creative formats actually perform, and how to tap into Meta's free creator network to generate high-performing ads without doing all the production yourself, I interview Ben Heath.
Guest: Ben Heath | Show Notes: socialmediaexaminer.com/711
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Transcript
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| 0:00.0 | Over 3,000 marketers are gathering in Anaheim this April for social media marketing world |
| 0:07.2 | 2026. They're not coming because it's trendy. They're coming because it works. |
| 0:13.4 | Martha Kromer told us, quote, I've been to conferences where I've only heard things I already |
| 0:18.7 | knew. I learned so many new concepts at social |
| 0:21.7 | media marketing world. I definitely got my money's worth, unquote. Year after year, marketers |
| 0:26.4 | credits social media marketing world with career advancements, business breakthroughs, and strategies |
| 0:32.0 | their competitors haven't yet discovered. Maddie Young shared, quote, this year was my first |
| 0:37.2 | time at social media marketing world. |
| 0:39.0 | It exceeded every expectation I had. |
| 0:41.7 | The value of the sessions and networking experiences cannot be overstated, unquote. |
| 0:47.1 | While you're deciding whether to attend thousands of marketers have already secured their spots, |
| 0:52.2 | get your tickets now at social media marketing world. Dot info tickets now at social media marketing world. |
| 0:55.3 | Dot info. That's social media marketing world.com. Welcome to the social media marketing podcast, |
| 1:06.3 | helping you navigate the social media jungle. And now here is your host, Michael Stelzner. |
| 1:13.3 | Hello, hello, hello. Thank you so much for joining me for the social media marketing podcast, |
| 1:17.4 | brought to you by Social Media Examiner. I'm your host, Michael Stelzner, and this is the podcast |
| 1:22.2 | from marketers and business owners who want more exposure, more leads, and more sales. Today, we're going to explore |
| 1:31.5 | ad creative. Why? Because so many of us are struggling with declining reach on the organic side |
| 1:37.4 | of social media. And we're going to talk about how to create really powerful ad creative that |
| 1:42.0 | ultimately will lead to revenue for your business. |
| 1:44.9 | And I'm going to be joined by Ben Heath. By the way, if you're new to this show, follow us on |
| 1:49.3 | whatever app you're listening to me on right now. And that will make sure you don't miss any of our |
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