Ad Agency Match Platforms Make Schmoozing Less Necessary
Business Wars Daily
Audible
4.6 • 717 Ratings
🗓️ 21 June 2023
⏱️ 6 minutes
🧾️ Download transcript
Summary
Today is Wednesday, June 21, and we're looking at Agency Match vs. Breef.
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Transcript
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| 0:00.0 | Wonderly Plus subscribers can listen to Business Wars daily ad-free right now. |
| 0:04.8 | Join Wonderly Plus in the Wondery app or on Apple Podcasts. |
| 0:08.5 | If you or someone you care about has cancer, |
| 0:11.5 | Macmillan Cancer Support's online community is here to help from day one. |
| 0:16.1 | Macmillan's free online forum provides a safe space to get support from both experts and others who've been |
| 0:22.0 | there. Members support each other anonymously, sharing what's helped them on a range of subjects, |
| 0:27.5 | from dealing with side effects such as hair loss and fatigue, to money worries and managing work, |
| 0:32.9 | or talking with children about a diagnosis. There are different forums on cancer types or experiences, |
| 0:39.0 | opportunities to ask an expert, and blog posts. |
| 0:42.0 | Find support 24-7 from people who get what it's like to have cancer. |
| 0:46.7 | To join, search McMillan online community. |
| 0:49.2 | Thank you. From Wondery, I'm David Brown, and this is Business Wars Daily on this Wednesday, June 21st. |
| 1:09.0 | Well, here we go. Another day, another bot story. You may |
| 1:12.9 | recall a couple of weeks back we told you about some advertising agency giants placing their bets on |
| 1:17.7 | artificial intelligence, AI to you and me. You know, the idea was to create ads, right? But that's not the |
| 1:24.2 | only way some businesses are trying to change the way advertising agencies work. |
| 1:29.3 | The business side of advertising has long been some combination of creativity, gregariousness, and glamour. |
| 1:35.1 | Agencies are often hired based on highly polished pitches made by outgoing ad pros, |
| 1:40.7 | who convince clients that they're the answer to raising brand awareness or finding more customers. |
| 1:45.7 | There are often lots of dinners and conversations about the weather and sports involved as well. |
| 1:50.6 | But like everything else, technology is changing all that. |
| 1:54.4 | Platforms like agency match act as digital matchmakers using queries and data to recommend the right agency or creative services |
... |
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