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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey, it's Guy here. Over the past year, a lot of founders who come on the show have told me how hard it is to ask for money.

They have to sell their product or idea as an amazing investment.

Make it clear how they're going to use the money, give an impassioned pitch, but still risk getting door after door slammed in their face.

And when people do give, friends, family, angel investors, VCs, whomever,

our founders are overwhelmed with relief and gratitude.

Well, before the end of what has been a pretty trying year for a lot of us, I would like to ask each of you to show your generosity and your appreciation for what we do by giving to your local NPR station.

Many of you listen to the show from your favorite podcast app, but how I built this is also a radio show that plays on NPR stations around the US.

And those stations, along with our sponsors, directly support the work we do.

So if you love this show and the stories we tell, I'm giving you my best pitch.

So please be among the friends and family who give to our show by giving to your local member station.

You can go to donate.npr.org slash built and give directly to a local NPR station. That's donate.npr.org slash built.

And thanks.

Okay, so on to the show. And first of all, I just want to wish everybody a happy holiday season.

And thank you for being such incredible supporters of the show this year.

Our team is taking a much needed break. But this week we wanted to revisit the story of Janice Bryant, Howard.

And as you'll hear, there are a lot of reasons why her story is kind of the perfect way to end the year.

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