Chipotle: Steve Ells (2017)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 4 January 2021

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In 1992, Steve Ells was a classically trained chef working in a high-end restaurant in San Francisco. But after eating a burrito at a local taqueria, he got an idea: to sell burritos and earn enough money to open his own gourmet restaurant. The first Chipotle opened in Denver the following year. Bringing his culinary training to taqueria-style service, Steve Ells helped transform the way we eat fast food.

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Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	Hey everyone, and Happy New Year! We'll be back next week with a brand new episode, but for today, we wanted to revisit the story of Steve Owls of Chipotle.
0:37.0	In the introduction, you'll hear me say that Chipotle has about 2,300 locations in the US and around the world.
0:43.0	Well, I recorded that in 2017, and since then, Chipotle has added more than 300 additional locations.
0:51.0	Anyway, if you haven't heard the story yet, it's a great one, so enjoy!
0:58.0	Over a one month period, 52 people got sick with E. coli.
1:05.0	Were you freaking out?
1:07.0	Well, I don't know, freaking out is the right way to describe it.
1:12.0	I mean, it was all encompassing, I mean, it was really intense.
1:18.0	You know, you wouldn't wish this on anybody.
1:22.0	You know, that anyone would get sick from the food that you serve them is really a tough thing.
1:35.0	From NPR, it's how I built this.
1:37.0	A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
1:44.0	I'm Guy Ross, and on today's show, how Steve Owls turned his love for San Francisco's mission-style burritos into Chipotle,
1:54.0	a restaurant that launched America's fast-casual food craze.
2:06.0	So there's a famous TED Talk by a guy named Barry Schwartz, it's called the Paradox of Choice.
2:11.0	And in it, Barry explains that virtually all current research on human behavior supports this idea that we humans,
	...

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